Taian: Start the "Three Treasures of Mount Tai" to make Mount Tai safe.

2015-04-2013: 54: 00 Author: Source: Public Network

April 20th, 2007, Tai 'an News —— In order to further build the brand of "Ping 'an Mount Tai" tourism culture, promote the upgrading of Tai 'an tourism commodity industry and promote the construction of "Ping 'an Mount Tai" tourism cultural destination, a seminar on "Ping 'an Mount Tai" tourism commodity development was formally held on April 20th, during which topics such as image design, processing standards and brand marketing were discussed. Taking the concretization of peaceful cultural elements in Tai 'an and Taishan Mountain as the breakthrough point, the brand of "Three Treasures of Taishan Mountain" was launched, and the brand image slogan of "Three Treasures of Taishan Mountain, Jade Carving, Stone Carving and Peach Carving" was launched.

Tai 'an, which means "peace and security", is an important birthplace of peace culture. In recent years, Tai 'an Municipal Party Committee and Municipal Government have attached great importance to the development of tourism, and regarded tourism as a strategic pillar industry and an important industry in structural transformation.

By vigorously promoting the construction of major tourism projects, integrating the marketing of Taian's "three-day tour" products, vigorously exploring domestic and foreign markets, and comprehensively improving tourists' satisfaction, Taian has transformed from a "tourist city" to a "tourist destination city", realizing a historic new leap in tourism development, and the new model created by tourism development has been praised as "Tai 'an Speed" by the industry. In 20 14, the provincial government integrated and launched the top ten cultural tourism destination brands in the province, and "Ping An Taishan" was among them, which ushered in a rare development opportunity for the tourism development in Tai 'an. Standing at a new height and seeking a new breakthrough, Tai 'an City bravely seized the opportunity, taking "Safe Mount Tai" as the overall starting point for the construction of tourism destination system and "Three Treasures of Mount Tai" as the breakthrough point to implement the brand building of "Safe Mount Tai" cultural tourism destination.

Over the years, Tai 'an City has vigorously implemented the brand building project of tourism commodities, comprehensively promoted innovative research and development of tourism commodities, continuously broadened the industrial chain of tourism commodities, and embarked on a road of tourism commodity development and innovation. In 2002, Tai 'an took the lead in setting up the Tourism Commodity Development Department in seven cities in the province/KLOC-0. Since 2004, Taian has held the 11th Ping 'an Cultural Tourism Commodity Competition and the 8th National Taomu Tourism Commodity Innovation Design Competition. Up to now, there are more than 600 tourism commodity production and operation enterprises in Tai 'an, and more than 200 series and more than 3,000 varieties of tourism commodities have been developed. * * * has won more than 200 awards and more than 30 gold medals. From 20 12 to 20 14, taishan jade's impression of Mount Tai, Feicheng's peach song of peach wood and taishan jade's lotus root gourd won the gold medal in the national tourism commodity competition for three consecutive years, successfully achieving "three consecutive championships", which is the first case among all participating prefecture-level cities.

Under the careful guidance of the Provincial Tourism Bureau, around the brand building of "Safe Mount Tai" cultural tourism destination, Tai 'an City will identify the breakthrough point of safety culture, refine the essence of tourism commodities, innovate the packaging of the "Three Treasures of Mount Tai" brand, and comprehensively launch the brand image slogan of "Safe Mount Tai has three treasures, Yu Tai, Taishi and peach wood carving". Tai 'an tourism products will be presented with more distinctive brand image, unique cultural connotation and "tourist-oriented" service concept.

Taishan jade is the first of the "Three Treasures of Mount Tai". Taishan jade was produced at the foot of Mount Tai in Tai 'an City, about 2.5 billion years ago, with a long history. In the Warring States period, it has appeared in written records, such as "Shan Hai Jing", which said: "Mount Tai is rich in jade." The color of taishan jade is green, deep as the sea, green as summer lotus and ink as paste. Its four characteristics of "warm, fat, thick and clean" are in line with the Confucian thought of "beautiful as jade", especially Taishan Jasper, which is dark green in appearance, but in fact its internal structure is very clean and crystal clear. Only by looking up at the sun can we see its crystal. Taishan jade Bao Guang is introverted, just like the wind of a gentleman, which caters to the saying that "a gentleman is like jade". Taishan jade was born on the basis of Taishan culture, which endowed taishan jade with the soul. Taishan jade is also one of the important carriers of peaceful and auspicious culture in Mount Tai, and it has always been called "town house jade", "evil spirit jade" and "peace jade".

Taishan stone is produced in streams and valleys around Mount Tai. Its texture is hard, its tone is calm, dignified and vigorous, and it mostly appears in the form of transparent and semi-transparent texture pictures. Mount Tai is a mountain of culture, and Taishan stone is a stone of culture, a symbol of the country's prosperity and people's security, and the foundation of the country's prosperity and people's security. As the main carrier of Taishan stone culture, Shi Gandang folk custom in Taishan Mountain has a long history. In 2006, it was included in the first batch of national intangible cultural heritage list. Shi Gandang's "auspicious and peaceful culture" displayed on Mount Tai embodies people's universal desire for peace and harmony, and embodies the humanistic spirit and cultural creativity of the Chinese nation.

Since ancient times, mahogany products have been loved by people from all walks of life for their evil spirits and auspicious meanings. Feicheng is a famous "hometown of Buddha and peach" and "peach cultural resort" at home and abroad, with 100,000 mu of Buddha and peach gardens. Peach culture tourism industry has developed rapidly, and "Feicheng Peach Wood Carving" has formed an industrial scale, which has achieved remarkable economic and social benefits. 20 1 1 Feicheng was awarded the title of "Hometown of China Folk Culture and Art (Peach Carving)" by the Ministry of Culture. According to legend, "only peach trees can ward off evil spirits in Feicheng". It is precisely because of this that "Feicheng Taomu Carving" handicrafts are increasingly loved by people, and Taomu has also become a symbol of good luck and peace. Now, when you walk into Feicheng again, you can find the figure of Feicheng mahogany in almost every corner, and the shops in the streets are full of dazzling mahogany handicrafts. When tourists come here, they always buy a peach wooden sword and take it home for their relatives and friends.

"Three Treasures of Mount Tai" is a precious wealth left by our ancestors, and it is an accurate combination of peace culture and tourists' needs. The appearance of its brand-new combination bears the good wishes of Taian tourism to tourists at home and abroad, realizes the effective grafting of tourism commodities and cultural creativity, and enhances the cultural value of tourism commodities, which will surely become a landmark commodity of Taian tourism.

"Three Treasures of Mount Tai" will become an important support for the brand of "Safe Mount Tai" and a powerful engine for Tai 'an tourism development, vigorously promote the transformation and upgrading of Tai 'an tourism industry, improve quality and efficiency, comprehensively accelerate the pace of building famous tourist destinations at home and abroad in Tai 'an, and effectively enhance the brand image of "Safe Mount Tai" cultural tourism destination.