What does it mean to rent an apartment for a long time?
1. Long-term rental apartments, also known as single shared apartments and white-collar apartments, are emerging industries in the third-tier real estate market in recent years. Is to rent the owner's house, decorate it, equip it with furniture and appliances, and rent it to white-collar workers around the house in the form of a single room. Now the concept of long-term rental apartments has been gradually accepted by everyone. In the traditional leasing market, the leasing time of tenants is generally one year.
2, distinctive personality, in line with personalized requirements, long-term rental apartments are now relatively mature, and several big brands are doing it. In order to avoid advertising suspicion, I won't list them here. But no matter which brand, what they are unified is that in long-term rental apartments, the decoration will never be the same, and each room strives for different characteristics. Fashion, personality, depth, warmth and so on, you can choose at will.
Second, what is the profit model of long-term rental apartments?
1, rent difference+decoration investment premium. The difference between the wholesale price rented from the owner and the total retail price of a single room is the main source of profit for most low-end long-term rental apartments. It mainly includes two parts: one is the whole set of lease-in, and the premium is realized through lease-out; The second is to increase the number of rooms by dividing the carriages to achieve additional benefits.
2. Ecological community+value-added services. Long-term rental apartment operators expand the service radius by creating an ecosystem of apartment+service, such as apartment+tourism, apartment+health, apartment+training and so on. , integrate third-party high-quality resources or start your own business, improve the user experience, and then make profits through derivative products.
3. Rent first and then sell, and achieve business collaboration with the goal of obtaining customers. Vanke is the representative of this profit model. Vanke once launched the activities of rent-to-house payment and house payment-to-rent at Vanke Station in West Kowloon, Chongqing. From the slogan of the activity, it can be clearly found that the core of this model is to rent first and then sell, and the essence of the company is not to rely on apartment rent to achieve profit.