Chanel is a French luxury brand founded by coco chanel in France on 19 10. It has three categories of products: fashion products and accessories, perfume cosmetics and skin care products, watches and high-grade jewelry. 19 10, Chanel opened a jewelry store at No.21Kang Peng Street, and she successively introduced hats, dresses and casual clothes. 19 14, Chanel opened two fashion stores, and the Chanel brand was officially born.

1924, Chanel launched its first cosmetics series. 1978, Chanel launched its first ready-to-wear collection. From June 5438 to February 2020, the Top 500 World Brands in 2020 compiled by the World Brand Lab was announced, and Chanel ranked 34th. In March 2022, the Russian store was closed.

Introduction of Chanel brand products

1, classic little black dress

After World War I, avant-garde coco chanel reconsidered another possibility of women's dress. During 1926, the energy crisis led to the gradual decline of the previous flashy style. She boldly put a curveless, plain black knee-length dress on the table, which not only established Chanel's position in the fashion circle, but also had a great influence in the depressed years in the future. The little black dress also became the safest dress, and its position has never been reached by a shirt.

2, N 5 perfume

192 1 year, Chanel launched the first perfume N 5. She commissioned Ennis Bao to make this perfume for her. Until the October Revolution, French perfume masters were the royal perfumers of the Russian royal family. 1920, Chanel and Ennis Bao met in Grasse, and they created a perfume, which Chanel described as smelling like a woman.

It is the first abstract perfume, which is different from the single flower fragrance such as rose, jasmine or clove that was popular at that time. N 5 has no single main fragrance, but a compound fragrance of more than 80 ingredients.

The above contents refer to Baidu Encyclopedia-Chanel.