Yes, for a long time before, the lack of their own technical ability made their own brands have been passively defending in the encirclement of joint ventures, and they were exhausted. Those "careerists" from all over the world are carrying out large-scale market radiation and value transmission with unscrupulous technology accumulation, and establishing unparalleled brand influence and discourse power.
However, things have changed, and the flag of Chengtou Dawang has been turned over. The core technologies, intelligent solutions and channel service systems of Sandian are constantly reshaping the original industrial chain. Independent brands show unparalleled innovation and revolution, and the cry of subversion echoes repeatedly in the automobile market.
Weipai Blue Mountain was born in the Great Wall.
As the core brand of Great Wall Motor to promote high-end, Wei brand naturally launched a direct challenge to the former market order and value system without hesitation, and completed the value breakthrough from "admiration" to "head-up" and then "transcendence".
On the evening of April 13, WEI brand Blue Mountain DHT-PHEV went on the market, and the new car * * * launched two models, the four-wheel drive long-life version and the two-wheel drive long-life version, with the prices of 308,800 yuan and 273,800 yuan respectively.
The product intention of Blue Mountain DHT-PHEV is very clear, that is, to blow the high-end signal again, not afraid of the price war, reshape the price system, plunge into the core area of 300,000 level, and become a deep charge of Wei brand against the world to achieve a breakthrough.
A few years ago, the Big Six was a "product forbidden zone" for independent brands. Under the pressure of a group of "old aristocrats" such as Highlander and explorers, the living space of autonomous medium and large SUVs is limited to the level of 65.438+10,000 yuan, which can be described as cautious in terms of "cost performance".
Think about it carefully, after 20 16, independent brands have reached a fork in the road, and those "cottage brands" that still go their own way have gradually entered a dead end, while truly future-oriented independent enterprises have constantly tempered their own supply chain and manufacturing advantages, completed the comprehensive evolution of system capabilities, and entered the high-end market in unison. In this process, the medium and large SUV market is an indispensable strategic map.
Nowadays, the "product and technology" gap between independent brands and joint venture brands has been quickly bridged, and the brand belief of traditional giants has slowly collapsed.
At this moment, when Wei brand has achieved a key balance between technology and cost with the world-leading hybrid DHT system and coffee intelligent technology, and this balance is exactly the same as Wei brand's brand appeal and structural adjustment of market demand, a wonderful "chemical reaction" will naturally occur, and the crystallization of the reaction is Blue Mountain DHT——PHEV.
From the very beginning, Wei Pai, who was determined to "end the era of joint venture brand profiteering and lead China brand upward", may not have been smooth sailing, but from Mocha to Lanshan, Wei Pai has established a strong market awareness and brand image through exploration.
In the complicated industrial chain, stories about breakthroughs are staged one after another. From R&D and manufacturing to product positioning, from brand reputation to market strategy, Weipai has accumulated enough upward power in the practice of building cars for many years.
Wei faction, regaining the right to speak from the new forces.
This upward force is breaking through not only the technical siege of joint venture brands, but also the value subversion of new forces. The wave of transformation is rushing forward, and the brand blue mountain DHT-PHEV is less impetuous and more focused, and spares no effort to interpret what the "traditional new forces" should look like.
Undeniably, in the intelligent age, when new forces such as Ideal shouted the slogan of "accurately defining products", Wei Pai was in a slightly passive position, but its turning speed and coping mechanism were surprisingly fast.
Weibai Blue Mountain DHL is almost the most sincere product that Great Wall System can produce at present. It is not a sly follower of the market, but accelerates innovation in self-developed technology, product experience and user operation, strictly controls quality step by step from R&D, production and manufacturing, occupies the commanding heights of the high-end new energy market with super hybrid and high intelligence, and regains the product discourse right of the "Big Six" from the hands of new forces, thus completing the counterattack and transcendence of the two dimensions of sales volume and brand.
In fact, if you think about it carefully, Weipai Blue Mountain DHT-PHEV is not the result of the integration of Great Wall Motor in one or two years, but the evolution and transformation of more than 30 years. "If an enterprise has no ecology, it will become a part of ecology", which is the most profound industry summary of Baoding automobile enterprise's more than 30 years of experience in vehicle manufacturing, complete manufacturing R&D system and long-term adherence to "over-investment".
This hard-won industrial accumulation is by no means comparable to the new forces with unique scenery. When Weipai gambles on all the pride and glory and sets foot in this crazy place, all the glory of the so-called "joint venture predecessors" will fade away with the wind, and it seems hard to say the so-called "post-wave" defense line constructed by software technology and internet thinking.
Sometimes it must be admitted that in the complex automobile industry chain, some links can be "solved by spending money" by increasing investment, while some parts can only be "solved" by market testing and technology accumulation year after year.
As the CEO of Wei brand, who just took up his new job, said, "the technological advantage is often unpretentious, not as cool as TV sets and refrigerators, but this advantage is like a glacier under sea level." Once detected, it will wake up like a dream. "
In this way, if we have to give Blue Mountain DHT-PHEV an industrial significance, then its appearance is an important turning point of Wei brand, from quantitative change to qualitative change, from length to thickness, from growth to maturity. With brand-new product value and price system, it has re-established the strategic anchor point for Wei brand, and it is also the "initiator" who leads the "traditional new forces" to accelerate into the next stage.
Ideal, you don't understand
Of course, looking back at Blue Mountain DHT-PHEV, behind it, in addition to the 32-year experience of Great Wall Motor, it is the undisputed replacement speed of new energy and the convincing competitive strength of the product itself.
When defining "six-seat comfortable electric SUV", Blue Mountain DHT-PHEV aimed the gun at the ideal L8 accurately. Undeniably, in terms of product logic, user positioning, system engineering, etc., Ideal L8 does have its own uniqueness, which is the core driving force for it to seize the market.
Just as I pointed out on the social platform before, "In the fiercely competitive global market, non-FMCG industry and 2C unprotected field, which good product can gain medium and long-term advantages or barriers through accurate positioning."
In a pile of questions, ideals are always irreplaceable. When we haven't completely built our own brand moat in terms of technical system, manufacturing and after-sales service, the so-called precise positioning is actually more like a weakened BUFF. You can position yourself like this, and I can do it later.
No, Blue Mountain DHT-PHEV strode forward, shouted a better product slogan than "the best SUV within 5 million", and broke into the ideal product positioning circle, which is bound to have a certain impact on the technical route and living soil that are proud of their ideals.
In terms of specific product strength, WEI brand Lanshan DHT-PHEV has obvious advantages over the ideal L8 in body size, with the length, width and height of 5156x1980x1805mm respectively, and the wheelbase reaches 3050mm, which determines the wheelbase of the effective seating space of the three-row SUV. DHT-PHEV in Lanshan is 45 mm longer than the ideal L8. According to the unique internal cabin line planning of Blue Mountain DHT-PHEV, the internal space is close to 5 square meters.
If we only consider the size of the car body, it will inevitably be too superficial. What really separates us from the ideal L8 is the comfortable design, the utilization ability of space, the advanced degree of power system and the guarantee ability of safety system.
In terms of ride comfort, Blue Mountain DHT-PHEV grasps the demand pain points of various areas in the car quite accurately, from "self-driving" and "goddess co-driving" in the first row to "comfortable living room" in the second row and then to "spacious and comfortable space" in the third row.
For example, in the co-pilot position, the Blue Mountain DHT-PHEV comes standard with zero-gravity seats, and the seat massage/ventilation/heating are all available. The large-size soft-light cosmetic mirror and the large-area open storage space under the auxiliary instrument panel also consider the high-frequency use scene of female users at home to the greatest extent.
For another example, balancing the comfort of the second and third rows has always been the "unspeakable pain" of the big six-seat model. Napa leather seats in the second row of Blue Mountain DHT-PHEV are also equipped with ventilation/heating/massage functions, and have surpassed the ideal L8 in details such as seat width, two rows of small tables, sunshade and so on.
In addition, the width of the bottom of the central aisle in the second and third rows will be much wider than the ideal L8, and with the sitting height of 340mm, the "small bench" in the third row of the traditional SUV will be completely thrown out of the car.
In terms of power system, the world's leading hybrid DHT power system equipped by Blue Mountain DHT-PHEV has obvious advantages such as high performance, full scene and long battery life. Judging from the paper data, Blue Mountain DHT-PHEV is far ahead of the ideal L8 in terms of maximum comprehensive torque, 100 km acceleration and comprehensive endurance.
Of course, such a complex and precise structural system requires long-term reserves of technologies such as engines, motors and gearboxes. This time-saving technical accumulation has given Weipai the confidence to increase the program "Full of electricity, full of worms" and the confidence to overtake in corners on the new energy battlefield.
In the field of intelligence that the new forces are proud of, Blue Mountain DHT-PHEV is afraid to relax and always ready. With 26 hardware sensors, Blue Mountain DHT-PHEV has built an omni-directional perception capability, equipped with L2+ high-level assisted driving capability, and can complete high-level intelligent driving functions such as intelligent parking and lane-level navigation.
At the same time, the latest generation of Coffee OS 2 coffee intelligence intelligent cockpit system carried by Blue Mountain DHT-PHEV has also achieved comprehensive evolution in multi-mode interaction, map navigation, audio-visual entertainment, ecological services and scene engine. People say that the first half of the game is electric and the second half is intelligent. When families are scrambling to show their smart cards, prestige seems to have been premeditated.
If we say that Weipai's transformation has shown some hesitation because of the previous deep adjustment, then when Weipai gradually walks out of the ecological running-in period, forms a stable system promotion, and adjusts the waterway with the support of balanced product layout and all-round industrial chain building, it will surely experience unprecedented transformation acceleration in generate.
"Practicing martial arts for seven years is an introduction, and practicing martial arts for thirty-two years is a master. The depth of martial arts is the biggest difference between the' car school' and the' capital school'. " In the surging tide of the times, Weipai has never stopped innovating, constantly improving and iterating technological achievements, and consolidating the value chain system, which is the most precious place for Blue Mountain DHT-PHEV and Weipai.
I think it is this powerful product strength and spirit of never stopping and constantly challenging the intrinsic value that is the spiritual core of the product slogan of Blue Mountain DHT-PHEV, which is better than "the best SUV within 5 million".
When the wheel of the times has reached a fork in the road, both Blue Mountain DHT-PHEV and Weipai have shown their best state and are ready to meet the challenge of renewing the contract. Blue Mountain's pre-order breakthrough of 1 10,000 vehicles is the best answer given by Weipai to this era.
This article comes from the author's automobile commune, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.