Oppo was founded in 2004, and the company is headquartered in Dongguan. The business scope is electronic products and mobile Internet. OPPO is a mobile phone brand that mainly focuses on taking photos (selfies). OPPO has been focusing on the technological innovation of mobile photography, creating an era of "self-portrait beauty of mobile phones". More than 200 million people around the world are using OPPO camera phones. ?
According to IDC statistics, OPPO ranked first in China mobile phone market in 20 16.
OPPO is a globally registered large-scale high-tech enterprise in China integrating R&D, manufacturing and marketing, and its products are exported to Hongkong, the United States, Russia, Europe, Southeast Asia and other markets. Successfully launched MP3, MP4, Blu-ray DVD, mobile phone and other products, and is now committed to the research and development of smart phones and Blu-ray DVD. OPPO now has four series of mobile phone products: F series, N series, R series and A series.
China has always attached importance to scientific and technological innovation. As of July, 20 16, the patent application of oppo has entered the top list of China 10, which is the second time that oppo has entered the list. As of September 5, 20 16, oppo has publicly applied for 8683 patents and 7576 invention patents, of which invention patents account for 87.3%. For oppo, its patents are more concentrated in the fields of photography, rotating camera, human voice and so on.
Extended data
Oppo mobile phone brand history:
In 200 1 year, OPPO brand began to register globally, and Chen Mingyong became CEO.
In 2004, OPPO (China) Company was established, and in the same year, OPPO Digital Company was established in Silicon Valley, California, USA, to develop and produce Blu-ray products.
In 2005, OPPO launched the first MP3 player. In the same year, X9 was launched, which was praised as "the real beginning of domestic MP3". This is the first iconic classic that is not inferior to any international manufacturer's products.
In 2006, OPPO introduced the first MP4.
In 2007, OPPO launched its flagship product V3.
In 2008, OPPO launched the smart walkman S9, which became another classic in the field of digital walkman. In the same year, OPPO entered the field of mobile phones and established the OPPO Real sub-series. In May, the first "Smiling Mobile Phone" A 103 was released, and it officially entered the field of mobile phones; The advertisement starring Korean actress Ji-yeon Cook became a classic.
In 2009, OPPO launched its second sub-series, OPPO Ulike, and named Hunan Satellite TV "Happy Camp" exclusively as "OPPOReal Music Mobile Phone", and won the title of "Top Ten Units in the National After-sales Service Industry". In the same year, OPPO mobile phone business entered overseas markets.
On 20 1 1 year, the first full keyboard smartphone X903 of OPPO went on the market, marking the official entry of OPPO into the field of smart phones. In June, OPPO invited Hollywood superstar Leonardo DiCaprio to endorse the Find series of smartphones.
20 12 In June, OPPO released the world's thinnest smartphone Finder, with a thickness of only 6.65mm.165438+10. In October, OPPO released the selfie artifact Ulike 2, and cooperated with celebrities such as Qu Wanting, Lan Yu and Molly to launch the advertisement of "Enjoy Freedom". In 65438+February, OPPO released Find 5, the flagship product of Find series, which is the first mobile phone with 1080P screen in China.
April 20 13, ColorOS, a system based on Android deep customization, went online. In September, OPPO released N series flagship product N 1, which is the world's first smartphone with a rotating camera. At the same time, Chen Kun and Jiang were invited to shoot the commercial "What He/She Doesn't Know", and N 1 was selected as one of the top 10 smart phones in 20 13 of British stuff magazine.
2065438+In March 2004, OPPO released the 4G all-around flagship Find 7. For the first time, the mobile phone is equipped with fast and safe VOOC flash charging technology, 50 million HD camera technology and 5.5 inch 2K screen. 10 year 10 On October 29th, OPPO held a new product launch conference of "by going up one flight of stairs" in Beijing Aoya Convention and Exhibition Center, and simultaneously launched OPPO N3 and OPPO R5.
20 15 On May 20th, on the occasion of the 10th anniversary of OPPO brand, OPPO R7 and OPPO R7 Plus were released at Beijing Aoya Convention and Exhibition Center. On September 8th, the "OPPO Barcelona Global Joint Conference" was held in Beijing, officially launching the customized mobile phone OPPO R7 Plus of Barcelona, and officially becoming the official partner of Barcelona.
2065438+On March 7, 2006/KLOC-0, OPPO held a spring new product launch conference in Beijing Performing Arts Center, and released R9 and R9 Plus, which mainly took photos and flashed. On June 9th, 10 released the R9s and R9s plus with clearer photos. The newly designed camera will make you really love taking pictures.
In the third quarter of 20 16, according to the data of Counterpoint Research and IDC, the shipment of OPPO OPPO was 2,065,438+10,000 units, ranking first with the market share of 17.5%.
OPPO, one of the top 10 enterprises granted invention patents in 20 17 (excluding Hong Kong, Macao and Taiwan), is the "mobile phone terminal enterprise with the largest number of patents granted", ranking first among mobile phone terminal enterprises, and patent data is another proof of technological innovation.
2017165438+1On October 2nd, OPPO released full-screen mobile phones R 1 1s and R1s Plus.
On June 9th, 20 17, OPPO, a camera phone brand selected by more young users, held a new product launch conference in Shenzhen. The product "20 million before and after, clearer photos" was officially unveiled, and was held on June 17, Zhejiang Satellite TV Mid-year Festival.
Jay Chou and Karry both announced product prices and officially launched OPPO R 1 1. 201On August 8th, 7, the limited edition of OPPO R 1 1 Barcelona with red and blue contrast design was released in Shanghai "Red and Blue Night".
20 17 China "millennial generation" brand loyalty ranking OPPO won the championship.
2018165438+16 October, OPPO Guangdong mobile communication co., ltd held the Super VOOC super flash charging open day in Shanghai, and announced that it had reached an official cooperation with poké mon. The popular cartoon image Pikachu appeared as the OPPO Super Flash Ambassador.
20 18 in the first quarter, OPPO's overseas performance decreased by 7.5% year-on-year, while its overseas share and shipments increased in the first quarter, so OPPO ranked fifth.
On March 20 19 1 1 day, Shen Yiren, vice president of OPPO, announced the poster and brand-new Logo of the new series Reno.
Baidu encyclopedia -Oppo