Jumeiyoupin Vanke Eslite is a vertical e-commerce website, which generally means that enterprises directly face consumers. Taobao is a C2C e-commerce website, which generally refers to individuals to consumers.

Jumeiyoupin is a website focusing on cosmetics, and Vanke Eslite is a website focusing on clothing, shoes and bags. The product categories operated by these two websites are relatively concentrated. Taobao is rich in goods and is the largest e-commerce comprehensive store in China.