As soon as Honda saw this situation, he immediately thought of many radios left by the army during the war. So he bought a batch of communicators at a low price, dismantled the small gasoline engine on it and used the kettle as the fuel tank. After refitting it into a small gasoline engine, he installed it on a bicycle and made a new type of "mechanical bicycle". Because the product was marketable, it immediately became a hot commodity.
In order to provide joy to customers all over the world, Honda began to develop its automobile business on 1963 and challenged new fields.
Provide "joy" by providing various commodities.
As a pioneer company of the world engine, it has been paying attention to human life.
Honda, which started from manufacturing bicycle auxiliary engines, has been developing its business not only in the fields of modern vehicles such as automobiles and motorcycles, but also in the fields of general products involving various industries and entertainment industries.
These products are powered by engines, and Honda has grown into a world-leading first-class enterprise in terms of technical strength and production scale.
As a manufacturing enterprise, since its inception, it has always cherished the concept of penetration in the process of commodity and commodity growth. Moreover, we respect creation and attach great importance to the creation of commodity concepts rooted in social needs.
The basis of supporting professional activities is nothing more than the idea of providing happiness to people. As an engine manufacturer leading the world view, we constantly create new happiness by developing products ahead of the times.
Honda develops with people, society and the earth.
Since the company started its business for 50 years, Honda has been taking the corporate philosophy of "providing joy to users all over the world" and making every effort to provide high-quality goods at reasonable prices. On the one hand, Honda is engaged in product manufacturing to meet the needs of users; On the other hand, Honda has always regarded protecting the global environment, traffic safety and products, technologies and services beneficial to society as important topics.
Challenging these important topics is the way to create a new future. Honda has played its unique challenge spirit and made various efforts. In the next 50 years, Honda will provide "joy" by providing products and services that are most suitable for human beings and the earth and have Honda characteristics, and will continue to evolve and develop.
Localization in line with international standards
How is World Honda doing as a local enterprise?
According to Honda's basic policy of "production on demand", we actively promote the modernization system, and develop, produce and sell products that meet the needs of customers in various regions (including China, there are 92 production bases in the world and 65,438+03 R&D institutions at home and abroad).
As an international enterprise promoting localization, it not only means doing as the Romans do and integrating into local customs and culture, but also means realizing that people all over the world have the same "ideal" and "idea", enjoy all commercial resources and carry out various activities at the same time.
safe
In order to realize a comfortable and happy mobile society, Honda regards safety as the biggest theme of product manufacturing based on the basic concept of "respecting the human spirit". Relying on Honda's unique "safety technology to prevent accidents" and "safety technology to protect passengers", Honda adopted Japan's first anti-lock braking system, the world's first automobile steering operating system, Japan's first SRS airbag system, the world's first FF vehicle traction control system and the world's first Honda navigation system with "swing driving detection function" on production vehicles, and took the lead in adopting Honda's original technology for improving vehicle safety into cars sold in the market. At the same time, for two-wheeled motorcycles, the equipment range of new braking systems including anti-lock braking system has been extended to mopeds. As a pioneer in the pursuit of safety, Honda is actively engaged in the research and development of goods. Honda started to popularize safe driving from 1970 with the slogan of "delivering safety". According to Japan's accumulated experience, 22 traffic education centers have been set up around the world to hold motorcycle safety driving workshops and provide driving training for local traffic patrol teams. Focusing on Thailand, Singapore, Australia and other countries, combined with local conditions, we actively carried out safe driving popularization activities in 35 countries and regions around the world. Honda sincerely hopes to leave the beautiful earth environment to the next generation. Therefore, Honda regards protecting the earth's environment as one of the most important topics.
The history of these activities can be traced back to 1972, when Honda's low-pollution engine CVCC was the first in the world to pass the muskie Act, which was then called the most stringent US exhaust emission regulation in the world. Since then, Honda's low-pollution engine technology has been in the leading position in the world. 1995, Honda gasoline vehicles took the lead in achieving zero pollution in the world. After that, the development of ZLEV engine technology showed Honda's high technical strength. In terms of low fuel consumption technology, "three-stage VTEC engine" and "Honda CVT" are installed on Civic cars, achieving high power and low fuel consumption at the same time.
Tail gas countermeasures and making cars with low-pollution engines are Honda engineers' "challenges to the limit". Honda pursues the exhaust purification of gasoline engines thoroughly. At the same time, through various methods, actively develop alternative energy vehicles for the next era, such as electric vehicles, natural gas vehicles and other vehicles that can give full play to their respective advantages, and accumulate research results. These "cars that give priority to the global environment and clean exhaust" are "Honda eco-cars".
Honda's Belgian factory, Hamamatsu manufacturing factory, General Power Products factory and Tochigi manufacturing factory have all been certified by the international standard ISO 1400 1 of the Ministry of Environmental Management.
Million car purchase subsidy