Speaking of Mazda, the author first learned it from a "stalk". In the Hong Kong movie Black Gold, Tony Leung Ka Fai's eldest brother, Zhou Chaoxian, asks a person who is late in traffic jam what car to take. The person who was late replied, "Mazda". As a result, Zhou Dage said, "We all took Mercedes and Rolls Royce. You went to Mazda, no wonder you met with traffic jams. "

Throughout the car circle, Mazda has a lot of stalks, but today I'm not talking about these stalks, but through these stalks, I see that the brand's insistence on "rotary engine" and "natural inhalation" has failed to keep up with the trend of technology in the circle. In the era of small-displacement turboization and new energy vehicles becoming the survival strategies of many car companies, what makes Mazda unwilling to make changes?

The reason is closely related to Mazda's family history:

1920, Noba Haizhong founded Toyo Cork Industrial Company in Hiroshima, but he became seriously ill the next year. In order to continue his career (actually making wine bottle corks), he handed over the responsibility of the company's president to Jujiro Matsuda who came back from Osaka, but Song Tian was obviously not satisfied with tinkering with cork products. 1927, he changed the company name to Toyo Industrial Co., Ltd., 193 1 year, the brand's first three-wheeled motorcycle, Mazda, was launched, which was the first time that Mazda's brand name appeared, and it was fixed as the company's brand name from now on.

1950, Mazda's first four-wheeler Mazda? CA was born. This ugly Mazda? The birth of CA is an important turning point for this enterprise to become a century-old automobile brand, and Mazda has since entered the automobile industry.

After the war, the economical, practical, compact and flexible K-Car was vigorously promoted by the Japanese government, and Mazda naturally followed suit and entered this field, among which the representative work was R360? Coupe, Mazda's scenery at this time is still the same, and its strategic vision is also very advanced.

196 1 year, Mazda signed a contract with Germany's NSU Automobile Factory, the predecessor of Audi, to acquire the technology of Wankel engine, which is the rotor engine that Mazda fans remember. 1967, Mazda launched Cosmo? Sport sports car, which is the first car equipped with mass-produced rotary engine in history.

Domestic riders have heard that a large part of rotary-wing engines probably started with RX-7 driven by Takahashi Ryousuke with D prefix. Until today, Mazda has been closely tied to the name "rotary-wing engine". To some extent, Mazda and rotor-rotor engine have undoubtedly become the same destiny. However, the high R&D cost of rotary engines and the oil crisis make it difficult. Sumitomo Mitsui and Ford solved the financial problems that plagued Mazda through capital injection and shareholding respectively.

What really won praise for Mazda should be 199 1 year. Mazda racing car 787B equipped with rotor engine won the Le Mans 24 Hours Endurance Championship for the first time, achieving a "zero breakthrough" for Asian manufacturers. Since then, Mazda has been obsessed with internal combustion engine manufacturing and has very advanced technology. At the same time, the top design and desirable driving pleasure of Mazda models have also fascinated countless riders with this brand.

Time has entered 2 1 century. With the advent of mazda 6 and the slogan of ZOOM-ZOOM, Mazda got rid of the long-term sluggish sales. From 20 10 to 10, the proposal of "Chuangchi Blue Sky" architecture is a powerful weapon for Mazda to stand out, and it has been used in the familiar Artz, CX-4 and other models.

In the past 100 years, many automobile brands were born. In 2020, a somewhat stubborn technology control ushered in its centenary birthday. Although it has experienced several storms, it has never forgotten its initial heart. Even if the sales data is not brilliant, it has gained countless fans around the world. Today, with electrification becoming the mainstream, Mazda can still see the persistence and quiet changes in the past. Maybe in the near future, we can see Mazda turbocharged and electrified models in China. We can still look forward to this brand with high requirements for driving and handling quality, and expect it to bring us more positive "stalks" and more new experiences in the next century. At the same time, it also proves to the world that it is not just a stubborn "technical house".

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.