"Acura is supported by technology." Liao Zhenyu said that how to turn the product strength into the ultimate driving experience of customers and let customers fully demonstrate our performance and technical advantages while driving is a topic of Acura.
Liao Zhenyu believes that different from the luxury value of other traditional brands, the luxury of Acura is mainly based on configuration, performance and driving experience. We hope to bring more customers the ultimate driving pleasure, which is our insistence.
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The following is an exclusive interview:
Automobile Production: First of all, please introduce the highlights brought by Acura at this Chengdu Auto Show.
At this auto show, Liao Zhenyu eulogized the brand-new high-performance sports luxury SUV, new CDX, all-weather SUV RDX and NSX.
The automobile production in 2020 is the fourth year of the establishment of Guangzhou Automobile Acura New Enterprise. How does it build its own value system? What is the difference between luxury and luxury defined by luxury brands? How to further enhance the status of luxury brands in the future?
20 16 Liao Zhenyu eulogized and joined hands with Guangzhou Automobile Group to set up a brand-new enterprise and start a new chapter. In 20 17, Acura released a brand-new brand slogan of China, "Accurate and Extraordinary", and in 20 18, Acura released a brand worldview of "I am different". Alien took the listing of RDX as an opportunity to build its own complete brand value system. 20 19 Guangzhou Automobile Acura insists on seeking luxury by performance and seriously reflects on itself, including the advantages and disadvantages of existing models and brands. In the future, we will continue to strengthen the brand label of performance and luxury, and create exclusive luxury value different from other traditional brands. Acura's configuration, performance and luxurious driving experience can bring customers the ultimate driving pleasure.
Automobile sankei: Acura A-SPEC series models are very popular in the North American market. What is the special significance of promoting this series of sports cars in China for the first time?
Liao Zhenyu's A-Spec can be translated as "Acura Special Session", which is a special series derived from the Acura family to improve the demand for sports performance experience. A-Spec series models are mainly based on sports style, including sports appearance and sports driving style, and the most representative is the exclusive design elements of A-Spec. A-Spec sports models interpret the brand proposition of Guangzhou Automobile Acura in terms of luxury in performance with more sporty performance appearance, more bloody handling experience and more enthusiastic performance requirements. In North America, many popular Acura models have also introduced A-size sports models, such as MDX, ILX and RDX, all of which have their own sports concepts. The launch of new CDX sports models further enriches our product matrix, and also further meets the diversified demands of young consumers for sports fashion.
Automobile sankei: What are the advantages of RDX?
Liao Zhenyu won the IIHS highest safety special award again in February this year with his active and passive safety systems. In terms of passive safety, RDX is equipped with a new generation of advanced load-bearing two-way protection body structure, which greatly improves the safety of passengers in the interior space. In terms of active safety system, RDX adopts Acura watchTM, which is standard in the whole system, to provide drivers with all-round and multi-level protection. This system includes ACC active cruise, LSF low-speed car following, LDW lane departure warning and so on, as well as fatigue warning, corner corner warning and picture warning, which provides drivers with comprehensive and active safety protection. Acura watches can realize the feeling of semi-automatic driving, and so can RDX.
In addition, in April this year, the 10AT planetary gearbox equipped with RDX was also awarded the title of "Top Ten Gearboxes in the World" with various technical advantages.