The hot search on Siebel is somewhat "passive". The earliest cause of the incident was the price increase in the middle of last year. More than half a year later, a retired vice president who didn't know what was going on in his head forwarded a Weibo about the price increase of Xibei, showing that the price increase of Xibei and Haidilao had caused a big public opinion rebound because of offending a large number of netizens in Weibo. "After all, 95% of netizens in Weibo earn less than 5,000 yuan a month ..." In this regard, Chu Xueyou commented that "I have learned".
For the vice president, Kong Fangxiong was deeply impressed. After all, a bowl of ordinary noodles in Northwest China, 50 yuan, plus snacks, costs several hundred yuan. For ordinary people with a monthly salary of less than 5,000 yuan, they can't afford it. Siebel doesn't need to explain this.
It's an advertisement for a hot search in the cotton age. In the advertisement, a young woman was followed by a man, and then the woman was anxious to remove her makeup with a wet towel from the cotton age. After removing makeup, she became ugly and successfully protected herself. In the cotton age, I want to show the powerful makeup removal effect of makeup remover wipes by exaggerating the changes of women's appearance and comparing the front and back of the face. Many netizens think that the advertisement is suspected of insulting women.
On the afternoon of October 8th, 65438/KLOC-0, Cotton Times issued an apology letter in official website. But this letter of apology, except the first paragraph and the second paragraph, expresses apologies. The last two pages are all about patented technology, quality control, raw material selection, public welfare activities and so on. In the cotton age, the letter of apology has become a letter of self-commendation.
People who have been to Xibei oil cotton and cotton era will be deeply impressed by their products: expensive. Brother Kong Fang has been to Xibei once, but fortunately, he has no feeling about his own food. Only the children ate something and spent 100 yuan. Brother Kong Fang is reluctant to buy 19 yuan's steamed bread. Kong Fangxiong once took his children to the shops in the cotton age. Seeing the price of those clothes, he fainted and returned them directly. How many hundred yuan can a child's ordinary cotton-padded jacket sell?
Why is Xibei Youmian Village and Cotton Age priced so high, but there is still a market? That's because they have a good grasp of the consumption psychology of China people. China people have an innate worship of "natural things", probably because of the long-term infiltration of agricultural society, traditional Chinese medicine and Taoist thought for thousands of years, and this kind of thinking has been implanted into our genes. Therefore, we believe that nature is good. You should drink Nongfu Spring when drinking water, and Siebel oil noodles when eating noodles. We need daily care in the cotton age.
Enterprises with the slogan of "nature" can earn huge wealth. Zhong Shanshan, the founder of Nongfu Spring, is already the sixth richest man in the world, surpassing Buffett. His net worth = Ma Yun+Liu Dongqiang+Wang Jianlin. Nature's porters killed 379 stores and became entrepreneurial stars in the catering industry. The cotton era founded by Hong Kong native Li, just engaged in cotton products business, created a listed company with a market value of 75.4 billion (Steady Medical, 300,888).
"Strict quality control" and "artisan spirit" are the same sales words in Northwest China and the cotton age. Siebel will emphasize organic raw materials and cooking art; The cotton age will emphasize the naturalness of cotton and the environmental protection of production technology, but what they won't tell you is how profitable this business is. Xibei Youmian Village did not publish profit data, but it did exist in the cotton age (in the business composition of stable medical care, the cotton age was classified as "healthy living consumer goods"): 100 yuan products, of which the gross profit was close to that of 60 yuan.
Whether your steamed bread is ancient or not, whether the material is organic or not, steamed bread is steamed bread; No matter how strict your cotton is and how advanced your production technology is, it is still just a cotton product. For consumers, more common sense and returning to the essence of products can avoid IQ tax.