Seeing this, you may still be at a loss. In the Korean market, imported cars will be equipped with license plate frames, and there will be a line of fine print on the license plate frames. This line of fine print looks inconspicuous, but it contains brand philosophy and conveys important information! Let's take a look at the small print written on imported cars of different brands in the Korean market.
Volvo made in Sweden/Life Safety
Volvo was criticized by name because of the phrase "Made in Sweden". There are many models of Volvo cars in the Korean market, which are produced in the United States (S60), China (S90), Belgium (XC40) and other countries. In this regard, the Korean Customs said that consumers may be confused with "Made in Sweden" and ordered to modify the relevant text.
Therefore, after receiving the ban, Volvo will be renamed as "SAFETY FOR LIFE" again in Korea in the future.
BMW's "Pure Driving Fun"
On the BMW imported from South Korea, it says pure driving pleasure, which translates as "pure driving pleasure". This is BMW's firm brand concept that will never change in the era of electric vehicles. The reason why it invests astronomical figures to develop new cars every year is also for the goal of "pure driving pleasure". Although the degree is different, most BMW models are based on driver-centered design, with 50:50 weight distribution before and after, and only pay attention to the driver's driving experience.
Mercedes-Benz is "the best or nothing"
On the BMW Mercedes-Benz imported from the Korean market, it says "Best or No", which means "Don't do it unless it's the best", expressing the craftsman spirit of being serious even when building a car. This sentence is concise and clear, which shows the willingness of high-end brands to build cars.
Audi "Vorsprung durch Technik"
The imported Audi in the Korean market says Vorsprung durch Technik, which means through technological progress (English is Progress through Technology). This is the traditional slogan of Audi brand for more than 50 years. All the evolution of automobiles is realized through the development of technology. In 1980s, the four-wheel drive technology "Quattro" appeared, which was evaluated as conforming to Audi's slogan. Marking in German gives people a more German feeling.
Land Rover "above &; Beyond "
Land Rover has been an SUV company since its birth and has always insisted on building only SUVs. Even regarded as the most luxurious SUV in the world, it was nicknamed "cross-country master" or "desert Rolls Royce". "About &; On the license plate; BEYOND "can be interpreted as" based on the spirit of adventure without boundaries, unimpeded ".As a professional brand of SUV, it shows the will that there is no road that cannot be taken.
Chevrolet discovers new roads.
Often used in TV advertisements, it is a well-known advertising language for consumers. It contains "finding a new road that belongs to you" and is full of vitality. Brother brand Cadillac uses a similar "fate".
Jaguar "The Art of Performance"
Jaguar E-Type, which appeared in the 1960s, was rated as "the most beautiful car in history". "In order to meet the reputation, it will also appear in famous exhibitions such as new york Museum of Modern Art." Performance art inherits this design spirit and shows Jaguar's will to build a car with excellent performance, attractive design and innovative technology.
Toyota-"Enjoy Your Style"
Toyota uses "enjoy your style", which means "enjoy your style". As the largest car company in the world, Toyota has always given people the impression that it is a plain brand image. Toyota's goal is to make all kinds of vehicles that consumers want. I don't have to hesitate to buy Toyota, so I am confident. Toyota's premium brand Lexus wrote "Amazing experience".
Mini da ai
Mini, a brand with perfect personality, is famous for using a variety of advertising languages. The most famous sentences such as "Please don't tease or harass Mini", "Abnormal" and "Creative solutions to a brighter city life" can only be digested by Mini. Start with 202 1 "mini". A new slogan "big love" was launched.
Jeep-"Only one"
A symbol of freedom and adventure, Jeep has always used the slogan "Don't back down". Very suitable for a firm and tenacious brand image. Recently, "only one car" was introduced, which means a car that can cross-country freely, or a person who owns such a car.
Peugeot "sports and electronic sports"
The original intention is that people's emotions will lead to exercise, but the emotional "e" is dotted with blue as a charged meaning. It contains the information that Peugeot will eventually become electrified. Peugeot's brother brand Citroen means "inspired by you", and the high-end brand DS means "avant-garde spirit".
Maserati-Website
Of course, not all car brands will post license plate frames, or some brands don't write anything on them, which is ok and there is no mandatory requirement. In the Korean market, Kia, Ssangyong, Lincoln, Honda, Tesla, Volkswagen, Porsche, Rolls-Royce, Bentley, Lamborghini, Ferrari and so on. There is only one license plate frame with nothing written on it. Maserati is more interesting, and the license plate frame says the company website, which is also very unique.
But the content written must be true, Volvo made in Sweden, ambiguous, has been banned in Korea!
This article comes from Zheng Yi, the author of Che Yi, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.