According to the inquiry of lofter official website, lofter, as a social platform, is mainly used for sharing and exchanging creative content, not an e-commerce platform, and lofter does not provide delivery and logistics services. LOFTER focuses on providing users with easy-to-use, high-quality original blog tools, original communities and high-quality mobile blog applications.

LOFTER adopted an independent domain name for the first time with the slogan "Make it interesting and more interesting". Once online, it has been loved by many young artists, photographers and illustrators on the Internet.