The honorary slogan of Wuliangye is "world famous wine, the soul of China". According to relevant data, this slogan embodies the status and value of Wuliangye as a famous wine in China, and also expresses the mission and responsibility of Wuliangye to inherit and carry forward China culture. This slogan has been widely used in Wuliangye brand promotion and marketing, and has become an important part of Wuliangye brand image.