Starting from leaders at all levels, establish the awareness of corporate public opinion risk step by step from top to bottom. Educate all employees to pay attention to correcting every word, deed and move that may cause public opinion. Through training, lectures and other means, popularize the methods and knowledge to prevent the risk of public opinion in enterprises, and urge all employees to consciously safeguard the reputation of enterprises.
Two. Incorporate public opinion risk management into compliance management system
Realize the organic combination of business development and public opinion risk management, and achieve active prevention, active monitoring and effective disposal. At the same time, formulate prevention plans and reward and punishment systems, reward and encourage outstanding employees, and prevent and punish the black sheep in the team.
Third, formulate countermeasures to deal with the risk of corporate public opinion.
Improve the contact system, establish the public opinion monitoring team, and do a good job in the daily public opinion monitoring analysis of enterprises with the help of the network public opinion monitoring system. Strengthen the education and training of public opinion risk awareness, build a high-quality professional team with fine business, quick response and strong sense of responsibility, and continuously improve the public opinion monitoring and disposal capacity. Strengthen the whole process management of public opinion monitoring, identification, early warning and guidance, and through in-depth analysis of the cases that have occurred, formulate countermeasures that may lead to reputation risks, and form a long-term mechanism for the prevention and control of public opinion risks.
Fourth, strengthen communication with regulatory authorities and the media.
Strengthen contact with government departments, propaganda departments and news media, understand the internal operating rules of the media and relevant management policies and regulations, communicate and clarify the facts in time, try to ensure that the media can objectively report the public opinion events of enterprises, reduce suspicion and reduce the harm of the events.
Verb (abbreviation of verb) cooperation with service providers in public opinion monitoring
Bian Xiao suggested that enterprises can cooperate with public opinion monitoring service provider Zhida Technology. Its network public opinion prevention system can monitor the public opinion information related to enterprises on the whole network platform in real time for 7*24 hours. When adverse information is found, the early warning information can be sent to relevant departments and responsible persons within 30 seconds, ensuring that enterprises can find the source of the crisis, understand the trend of public opinion and judge their tendencies and trends at the first time.