Do you think French cars are easy to drive? This year, the sales performance of Citroen 4S store is better than that of multinational tour groups and study agents, but it does not prevent the streets of Paris from being covered with colorful and round Citroen? n .
No matter what problems China exposes, "of course I choose to forgive him". It is also untenable in the United States, and Americans don't understand it. Why didn't Ford buy it for Volkswagen?
There is no need to elaborate on the degree of Japanese and Koreans' love for local models. Looking at the world, only our national brand is humble and has never won in our own BGM.
There is no doubt that the Great Wall and Geely are now bigger than many old aristocrats, and they are also two representative automobile business cases. If we take the familiar light electronic brands as an analogy, Great Wall and Geely are more like OPPO and vivo, players who made a fortune in China. But BYD and Wuling discussed today are obviously more readable. I said that like Huawei and Xiaomi, many people want to get angry, but it may be really interesting to think about it.
I still remember that when Tang DM was listed in Beijing two years ago, the overwhelming news would use such a title to describe this domestic model with a starting price of more than 230,000-"BYD is crazy". The domestic media really love to talk about Wang Chuanfu's surroundings. Oh, this word has become the limit of BYD. Looking back today, BYD is really crazy, and the stock is also crazy.
In addition to brand cult powder, Wang Chuanfu's support club holds a pink signboard every day, and now it has captured the hearts of a wave of leek legions by the rise and fall of the stock market. The capital market has no heart, BYD has. Now BYD can completely put up such a slogan on the public screen: The house was built for everyone and did not collapse.
The joke of pyramid selling no longer exists. Today, who dares to say that Lao Wang next door is not? I am the first to refuse.
In the early 1990s, two people grasped the trend of the times. Ma Yun smelled the opportunity of the Internet, and Wang Chuanfu, who was still studying batteries in the office of state-owned enterprises, was attracted by the rise of "mobile phones" and "BP machines". Even before Jobs started thinking about mobile devices, Wang Chuanfu firmly believed that this humble rechargeable battery would definitely set off a brand-new world pattern. The year before I was born, Wang Chuanfu started.
The identity of BYD Battery House must be well known. What many people don't know is that BYD is also the second largest mobile phone foundry in the world, second only to Foxconn. We are familiar with Huawei, Apple, Samsung, OPPO, vivo, Meizu and other mobile phone brands, BYD has carried out OEM assembly. And BYD is the only mobile phone foundry in the world that can produce plastic, glass, metal and ceramics at the same time.
BYD is very much like a schoolmaster who wore old-fashioned thick glasses when he was a student. In American campus movies, this kind of nerd occasionally appears at the dance and will only be regarded as a transparent decoration. If you don't read this book in your hand, it's really hard to hide that kind of embarrassment.
But in the advanced field, truth and knowledge have changed power, and they began to rise from the weakness of their student days to the winners of the technology-driven economic market, such as mark zuckerberg and elon musk, and BYD, who still refused to take off his plaid shirt (not to mention the ugly Logo).
Many people compare BYD with Huawei, which is actually well-founded. During British Prime Minister theresa may's visit to China in 20 18, the Ministry of Commerce of China and the Department of International Trade of the United Kingdom led the establishment of the China-UK Entrepreneur Committee. The enterprises present included CCB, ICBC, PetroChina and Sinopec ... Only two of them represented private enterprises in China. One is Huawei and the other is BYD.
At this meeting, we found that BYD, a marketing black hole that doesn't like issuing press releases so much, has occupied more than 50% of the market share of the pure electric bus market in the UK, ranking first. In London, the figure is over 90%.
The bus is the most vivid symbol in Britain, especially in London. London has a population of about 8.8 million, but buses carry more than 6 million passengers every day. Therefore, the British demand for bus manufacturers is quite high, but despite this, everyone still stubbornly believes that BYD can't get on the table in the field of passenger car manufacturing.
On June 7th, 20 19, Mao Shu, executive vice president of Toyota Motor Corporation, reluctantly admitted to the global media that Toyota had made a huge mistake-because it firmly believed that the concept of hybrid was the light of the right path, it missed the golden age of pure electric research and development. At the same time, Toyota announced that BYD will become the power battery supplier in Toyota's strategic planning of electric vehicles.
As the ultimate form of Virgo on the ultra-rigorous planet, Toyota, a senior tangled patient, has always trusted only the technology he cultivated. This time, it actually embraced its friend deeply, and it is also the China brand with the least presence in the automobile manufacturing industry, and handed over the power battery part accounting for about 40% of the BOM cost to BYD.
It is not surprising that BYD's sales volume is not as good as that of Great Wall and Geely because the product layout basically gives up the competition in the fuel market segment. The two sides are not in a competitive dimension. But from another angle, it can also be said that BYD started the process of new energy marketization in China. So BYD voluntarily gave up the present and chose the future.
Around 2007, most people in the market were still discussing the sixth generation Camry. BYD has introduced lithium iron phosphate battery, which is the absolute pillar of the company's future technology. Later, it took more than one billion yuan to develop semiconductor components. In 2008, the per capita annual income was 6.5438+0.8 million, and even Tesla Iron Man Musk called it "Are we afraid of being fucked? In the year of "up", BYD lost more than 654.38 billion yuan in this semiconductor project alone.
In 2020, BYD's market value exceeded 400 billion yuan, surpassing SAIC to become the car company with the highest market value of A shares. Since then, BYD's market value has continued to climb, and it is currently about 654.38+085.6 billion yuan higher than SAIC. The financial report shows that the net profit increased by more than 1 1 times, and the net profit rate also increased from 0.38% to 3.93%. Compared with the lowest point in March, the share prices of BYD's Hong Kong stocks and A shares have risen by three times and four times respectively-this increase is comparable to that of Tesla.
Perhaps most people still think that BYD can be compared with Tesla, but Wang Chuanfu doesn't care much about the outside world. Everyone takes a different road and sees different scenery. Numbers can tell everything, just as he dared to invest a billion dollars in the dark. For so many years, BYD seems to really care about everything. No? Pay? Answer? * * * * ah
Up to now, BYD's current market value has exceeded 470.2 billion yuan, while SAIC's market value is 309.8 billion yuan and GAC's market value is 65.438+0308 billion yuan, which means that BYD's total market value has exceeded the sum of SAIC and GAC. After the market value broke through the 400 billion mark, BYD's share price reached a new high of 1 198.85 yuan on June 6, and finally closed at 190.44 yuan, up 3.04%. Since the beginning of this year, BYD has increased by 26.383%, and its latest market value is 470.2 billion yuan. It is worth mentioning that Buffett has never reduced his holdings since he bought BYD in 2008. In September 2008, BYD bought 225 million shares at HK$ 8, costing HK$ 654.38+08 billion. At present, the market value of these shares is as high as HK$ 465.438+05 billion, and it earned about HK$ 39.7 billion in 654.38+02.
165438+1October 2, the state issued relevant documents, ordering the mainstream of pure electric vehicles. Compared with the ant financier whose dream is shattered and one step away from wealth and freedom, Mr. Wang will make you rich. Let's go Build? Yours Dream on. bend
Talk about "Huawei" and "Xiaomi". It is said that Wuling's style is like Xiaomi. I think Wuling refuses to accept it, and Xiaomi refuses to accept it, but this is a disrespect for integrity. It seems that everyone's steps are still somewhat similar. Wuling sinks, Xiaomi loves to sink. But China can't get rid of vivo and OPPO, so we are also sinking in the international arena. The little Indian prince belongs to Xiaomi (although the throne has just fallen). But sinking for a long time is not the way. Xiaomi found another way to fight his way out with the idea of ecological circle and called Wuling next door. So in 2020, Wuling refused to give up, so we stopped the van. We are environmentally-friendly old people.
Top speed 105km, endurance 120- 170km, no airbag, no fast charging. Will anyone buy such an electric car?
The answer is given to us by the association. Yes, we will, because-"There is no Brigitte MINI on the market? EV is a cheaper electric car. "
Since the second half of the year, the global sales of new energy passenger cars have increased for three consecutive months. In the two monthly lists, there is a dark horse, Wuling Hong Guang MINI? EV .
On July 24th, Wuling Hong Guang MINI? After the EV went on the market, it was like a hurricane, becoming the only one in China that can compete with Tesla models? In August, less than 3,000 new energy vehicles were completely sold for the first time (9 150 vehicles and1810/vehicle respectively). In September, Tesla, which ranked first in new energy in 2020, was directly impacted by more than 3,000 vehicles. 3 (sales volume 1 1, 329 vehicles), becoming the champion of new energy market in China in that month.
Configuration, Hong Guang MINI? EV and model? Compared with 3, it can be described as very simple, not only without all kinds of cutting-edge technologies respected by the new energy automobile industry at present, but even without the necessary functions of ordinary cars n years ago. It is also not fully equipped, such as driving recorder, reversing image, front fog light, etc. Some models don't even have air conditioning. In the case of cost reduction, Hong Guang MINI? EV's entertainment facilities are basically zero except car radio. We workers don't need entertainment. It doesn't matter.
The sense of smell on the front line is sometimes dull, so many people in the north, Guangzhou and Shenzhen don't know that this trend has swept the cities on the 345,678 line as quickly as Aauto, but it doesn't matter. These brightly lit cities that never sleep are not Wuling's goals. If you are a nobleman, I won't go to the heights.
Compared with the manual for three or five hundred years, Hong Guang MINI? EV's battery life is as sincere as ever, almost consistent with official propaganda. For office workers who commute short distances in small cities, it is not a problem to drive slowly and charge slowly. On the contrary, they only need to renew their lives once a week, and they are "almost broke." What they really need.
Just like making a plan for Party A, most users who are poor in money (I don't mean that customers are poor in money, no) don't care about the amazing PPT on 39 pages. Anyway, they will pull the bottom quotation to see if the price is suitable for a relationship.
Wuling has a saying: what people need, Wuling will build.
People need to be cost-effective, not too high, but the price must be low enough.
"Old People's Music" (I know Wuling doesn't like it, and people do colorful things just to coax young people) didn't appear this year, but in the past, low-speed scooters actually wandered in the gray vacuum of the law, and the traffic police couldn't control it. Throughout the world, no motor vehicle can get the absolute privilege of "China Old People's Music".
But do you need a licensed Hong Guang Mini? EV is not. Drivers have to take a driver's license test to buy insurance before they can go on the road, and the safety factor has come up. Let's take a look at the new regulations of the Ministry of Public Security. Are you more at ease to give the elderly a ride at home? People are better than people.
In 20 10, the light of Wuling appeared in Forbes magazine and was praised as "the most important car on earth". In 2020, Hong Guang Mini? Once hit, rushed out and knocked people over. Models? 3。 Some people think that such a car does not make money and it is difficult to return to the original cost. Wuling is not worried-because I am familiar with this road.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.