Affectionate Warm Field is a service brand launched by Shenzhen Branch of Agricultural Bank of China in June 2022. Homonym with agriculture represents ABC's deep affection for customers, and also represents ABC's deep affection for customers through Didi service.

Shenzhen Branch of Agricultural Bank of China has established a brand of warm-hearted outlets, built a convenient and warm service environment, rich and diverse service contents, professional and exquisite service level and a service culture deeply rooted in people's hearts, and established a service image of a state-owned big bank with temperature, responsibility and affection.