With the theme of "harmonious journey" and the slogan of "ignite passion and pass on dreams", the torch relay of Beijing Olympic Games passes through two cities in five continents (countries and regions) and three provinces, autonomous regions and municipalities directly under the Central Government, reaching the highest peak in the world-Mount Everest. The transmission time is 130 days, and the total transmission mileage is about137,000 kilometers.

The torch relay of Beijing Olympic Games will be the torch relay with the longest route, the widest scope and the largest number of participants in Olympic history, and will write a glorious chapter in the history of Olympic movement. The Olympic torch relay is a prelude to the Olympic Games, a strong link between the ancient Olympic Games and the modern Olympic Movement, and the most important communication tool after the Olympic Games itself. During the 65,438+000-day relay, the torch relay spread the Olympic spirit, conveyed the message of friendship and peace, and ignited people's passion for the Olympic Games.

The Olympic torch relay is the most powerful communication activity carried out by the organizing committee of the host country of the Olympic Games to raise public awareness of the Olympic Games and create publicity spots. The torch relay gives the people of the host country an opportunity to fully feel the power of the Olympic Games, and also gives the host country and the host city an opportunity to show themselves.