Qian Yi pot-stewed meal market
In 1990s, the first batch of "Lu Wei Ren" was born in China. 1993, Xu Guifen, a 42-year-old laid-off female worker, opened her first shop in Nanchang, and a sauce duck was all the rage. Two years later, Zhou Fuyu, a 20-year-old boy, couldn't stand the hardships of working for others and decided to start his own business and open a pot-stewed food shop in Wuhan. That year, he didn't expect that the "strange duck" he developed would make him on the Hurun rich list 20 years later. The following year, Zhong Huaijun, the "second generation of halogen", went to the sea in Nanjing and gave up his signature oil-soaked duck to become a hundred-flavored chicken.
The first generation of "Lu" who started as a small shop was the first to write the myth of listing. 20 12 and 20 16 are listed together; Yanzi Baiwei Chicken, which has always adhered to it, has surpassed the listed giants in store size and revenue, with more than 4,600 stores and revenue of 4 billion.
Why can halogen products have a market of hundreds of billions, and the business of halogen shops can last forever?
In the past few years, the luwei industry, which has a long tradition of eating and a huge consumer group, has shown a sustained and stable growth momentum under the impetus of the new consumption wave. Since 20 13 years, the sales of the whole industry have maintained a high-speed growth of more than 15%. It is estimated that the market size will reach 227.5 billion yuan by 2025. Among them, 40% are leisure halogen snacks and 60% are table halogen products. The growth rate of pot-stewed vegetables can be called a ride in the whole snack food field.
Shandong flavor, dating back to thousands of years, can be passed down to this day, and naturally has a profound connotation of food culture.
A year's100000000000000-billion-year's market of braised dishes can breed a100000000000-billion-year market, from the next meal on a citizen's table to the snack food essential for young people's leisure and entertainment, and then to the single main course. We can't help but admire the huge interest potential of braised dishes.
Pot-stewed vegetables have a broad cultural foundation.
Luwei culture has a long history. Tracing back to the origin of Lu Wei, we should start with the relationship between "Lu" and "salt". Li Bing, the magistrate of Shu County in Qin Dynasty, led more than 10,000 migrant workers to build Dujiangyan Water Conservancy Project, and later sent people to "cross Guangdu Salt Well" to produce the earliest well salt in Sichuan. The National Records of Huayang written by Changqu in the Western Jin Dynasty recorded that the dietary customs at that time were "fragrant, spicy and fresh", "fish and salt, tea honey and pickled peppers". It can be seen that people used salt and pepper to make brine at that time.
Since Shennong tasted a hundred herbs, people have gradually learned about Chinese herbal medicine. "Medicine and food are homologous", which not only takes medicine as food, but also endows food with medicinal purposes. Medicine depends on food power, and food helps medicine, and the two complement each other. Not only has high nutritional value, but also can prevent and treat diseases, strengthen the body and prolong life. The attribute of pot-stewed taste is just in line with the basic characteristics of medicinal diet. Choosing the right amount of Chinese herbal medicine combined with ingredients not only emphasizes color, fragrance, taste, shape and meaning, but also pays attention to nutritional value. A good pot-stewed taste can not only produce good nutrition for human body, but also stimulate people's appetite.
China Lu Wei is well studied.
Pot-stewed vegetables are suitable for opening stores.
0 1 consumption scenario
From business banquets to traditional activities, from the countryside to the streets, from high-end to snacks, Lu Wei's consumption scenes are very diverse.
02 sales channels
Shop selling, take-away and take-away can all become the sales channels of lo-mei and the price can also change with the scene, which can be high or low.
03 business model
The business model of halogen products is also flexible and diverse. Offline stalls and stores can be set up, online e-commerce can do retail, wholesale sales can also be done in restaurants, as well as breakfast and snacks.
04 standard management
Easy to standardize management, low investment and quick effect, suitable for entrepreneurs who lack funds. There are relatively fixed standards for the ingredients, materials and time of halogen products, which are easy to standardize.
05 flexible location
The location of Lu Wei is more flexible, and you can find it near the vegetable market, farmer's market, community and school gate, with an investment of tens of thousands.
The connotation of halogen products is constantly expanding.
With the rapid development of halogen products retail, halogen catering has also become a hot industry invested by catering people in recent two years. New practices, new ingredients and new marketing methods have revived this ancient cooking skill. It can be said that Lu Wei has an attractive market space, whether it is retail or local restaurants.
Shandong flavor, dating back to thousands of years, can be passed down to this day, and naturally has a profound connotation of food culture.
A year's100000000000000-billion-year's market of braised dishes can breed a100000000000-billion-year market, from the next meal on a citizen's table to the snack food essential for young people's leisure and entertainment, and then to the single main course. We can't help but admire the huge interest potential of braised dishes.
In a word, the sales method of halogen products is flexible, which can be used to cook the protagonist on the table or make daily snacks, and all kinds of consumer groups can adapt. In addition, the threshold is low, the investment is small, the profit is considerable, and there is a very large market space, so this is the fundamental reason for the enduring halogen products.