First, to build a "big business city" as the main line, strive to improve the level of industrial development and create a good environment for industrial development. Focusing on the requirements of "innovating development mechanism, integrating tourism products and cultivating characteristic brands", we will optimize the industrial development environment with the implementation of government-led strategy as the main line; Optimize the industrial structure and improve the tourism industry system; Focusing on strengthening enterprise alliances, we will further expand the domestic and foreign tourism markets; Improve the quality of the industry in an all-round way with the goal of improving quality and efficiency. The first is to achieve the total industrial output and targets. The total number of tourists in the whole year reached 2 million, including 40,000 inbound tourists and 80,000 group tourists. The tourism revenue reached 654.38+04 billion, achieving steady development. The second is to further implement the government-led strategy. Actively strive for the support of all teams in the city for tourism work, raise the awareness of the whole society on the importance of tourism industry development, continue to strive for the municipal government to increase policy support for tourism, and strive for greater breakthroughs in tourism administration system, investment in scenic spots, operation mechanism, and integration of tourism resources. Third, further optimize the tourism development environment. In the process of urbanization, we should pay attention to the improvement of tourism development environment, urban ecology and natural environment, urban modern tourism function, urban tourism traffic and signs. Constantly improve the city's tourism consulting service system.
Second, take upgrading Fangyan scenic spot as the leading factor to promote resource integration and product upgrading. Fangyan Scenic Area is the most important supporting point for the development of the tertiary industry in our city, a golden business card of Yongkang and a tourist leader of Yongkang. If the square rock construction is not good, there will be no development of Yongkang tourism. If Fangyan tourism is not well grasped, Yongkang tourism will not be well grasped. The management of tourism development and construction in Fangyan Scenic Area is the highlight of building a "big business city" in our city. The comprehensive renovation of Fangyan Scenic Area should strictly grasp the spirit of Fangyan General Regulations, establish decision-making leadership mechanism and project supervision mechanism in accordance with the principle of "more excellent products, less regrets and no failure" and the requirements of "adapting measures to local conditions, highlighting key points, scientific planning and coordinated development", and strengthen the supervision of tourism project management and planning implementation. Under the guidance of the general regulations, combined with the construction of new countryside, focusing on the renovation of scenic villages, we will strive to achieve the organic unity of economic, social and environmental benefits. It is necessary to integrate the resources of Fangyan scenic spot, actively explore the innovation of investment, operation and management mechanism of scenic spot, promote the integration of scenic spot resources with mechanism innovation, implement the "four unifications" practice of unified planning, unified development and construction, unified management and unified packaging and promotion, effectively solve the problem of low-level development of Fangyan scenic spot resources, enhance Fangyan brand and make Fangyan tourism bigger and stronger.
According to the city's tourism development idea of "carrying forward three major cultures, building two major brands, gathering east and west with two cores, and building a diversified, innovative and rational tourism product system". On the basis of existing sightseeing tours and pilgrimage tours, we will focus on folk customs tours and rural tours, and pay attention to guiding planning and standardizing management.
Third, focus on regional cooperation and strive to expand the three major markets. The development of modern tourism has entered an advanced stage characterized by regional resource integration, joint market development, brand operation and meeting the needs of sightseeing and leisure. We should conform to the situation, do a good job in regional tourism cooperation with neighboring counties and cities, shape regional tourism brands, integrate resources and products, exchange tourism information, and actively integrate into the Yangtze River Delta tourism economic circle. In order to carry out the collection activities of Yongkang tourism image logo and propaganda theme slogan in the whole society and realize the conceptual innovation of Yongkang tourism image, we should actively create conditions and hold various cultural tourism festivals. It is necessary to intensify tourism propaganda, strive to open up the tourism market, adhere to the marketing strategy of combining Yongkang image propaganda with enterprise product propaganda, and adopt the way of government-led city-wide linkage and multi-party financing to carry out multi-level and all-round Yongkang tourism image propaganda. It is necessary to expand Zhejiang, focus on Shanghai, explore the three major tourist markets in Jiangsu, gather popularity and seek wealth, and strive to create a good situation of "prospering tourism, prospering markets, enriching businesses and enjoying the people".
Four, to improve quality and efficiency as the goal, to further standardize and rectify the tourism market, improve the quality of the industry. Strengthen industry management and improve the standardization and standardization level of tourism services. It is necessary to manage tourism according to law, conscientiously implement the Regulations on the Administration of Travel Agencies, the Detailed Rules for the Implementation of the Regulations on the Administration of Travel Agencies, the Regulations on the Administration of Tourism in Zhejiang Province and other laws and regulations, and further rectify and standardize the order of the tourism market. It is necessary to strictly master the hotel star rating standards, strengthen the dynamic management of star hotels, continue to do a good job in management expansion, and strive to newly assess 65,438 three-star hotels and 2 two-star hotels during the year, so that the number of star hotels in our city will reach 15 or more. It is necessary to constantly improve the assessment methods of travel agency management, and carry out the selection activities of honest travel agencies and excellent land agencies. We should continue to carry out honest tourism activities and civilized tourism education activities. It is necessary to give further play to the role of the city's scenic tourism association, formulate and improve industry self-discipline reward and punishment measures, resist vicious competition, standardize industry management behavior, actively carry out industry service, industry coordination and industry supervision, and create a new situation in the work of the association. Persevere in the work of tourism safety, strengthen the responsibility system for tourism safety, strengthen the implementation measures, improve the safety awareness of employees, establish and improve various safety emergency response mechanisms, and ensure zero accidents in major tourism safety throughout the year.
Organize the activities of "striving for Excellence" in the tourism industry, and unite people's hearts, improve their quality and show the spirit of the tourism industry through various activities. Strengthen the guidance of folk cultural tourism activities in our city, and widely promote the development of "exhibition" and "festival" economy in our city.
After years of construction and development, Fangyan Scenic Area has perfect tourist service facilities such as eating, living, traveling, shopping and entertainment, which can meet the needs of tourists and become a famous scenic spot for viewing Danxia landform and pilgrimage to ancient sages. The number of tourists reaches 600,000 every year. Good economic, social and environmental benefits. Fangyan Scenic Area pays attention to hardware investment and software supporting services, and has long insisted on the activities of creating "three excellent" (excellent service, excellent order and beautiful environment) and building "three mountains" (safe mountain, civilized mountain and sanitary mountain), optimizing the tourism environment and creating a civilized, orderly and warm service atmosphere to make tourists happy and satisfied. 1997, in the "Top Ten Beautiful Paradise in Zhejiang" organized by Jiangnan Tourism News, Fangyan Scenic Area won the top ten and ranked sixth. Wufeng Scenic Area was rated as "Excellent Scenic Area Construction" by the Provincial Construction Department; Danxia Mountain Residence (Wufeng Hotel) was rated as "excellent building".