Realme (Chinese name: True Me) is a trendy brand of science and technology for young people. Realme adheres to the brand concept of "Dare to Leap Forward" and provides high-quality mobile phones and AIoT products with leapfrog performance and trend design for young users around the world.

Realme launched the product strategy of "1+4+N" around the strategy of "mobile phone +AIoT". Its products take 5G mobile phones as the core, connect speakers, televisions, headphones and watches, enrich the whole scene AIoT products, and create a smart life for young people.

Among them, mobile phone products are divided into four series: Q series pays attention to price and performance, V series pays attention to battery life, X series pays attention to design, and performance flagship series pays attention to ultimate performance.

Brand and design concept

A technology brand that dares to leap: realme's initial intention is to create products with all-round leap-forward experience for young people. Based on this, realme put forward the concept of "Dare to Leap Forward", hoping to provide young consumers with products with leapfrog performance and trendy design, which will be more surprising in the same price segment and will exceed expectations in design, performance and quality.

Tide play design: realme's "Tide play design" is the dual pursuit of bringing trend culture into scientific and technological products and carrying young people's expression of individuality, design sense and quality sense. Realme insists on starting from the needs of users and extracting design inspiration from the lives of young people. Through deconstruction and integration, it is expressed with younger fashion and unconstrained creativity, so that everyone can see more unique designs.

Reference to the above content: Baidu Encyclopedia -realme