This time, Geely Automobile reduced the price of all main models except the basic models by 3,000 yuan. At the same time, it also announced the price reduction of two models, namely Geely Fashion hatchback, US-Japan Star 1.05L, with a decrease of 4,000 yuan. Such a big price change will certainly attract enough attention from competing models, and the dealers or manufacturers of competing models will certainly make adjustments in the short term and take countermeasures against this Geely price reduction action, and consumers will certainly be able to use it.

This time, Geely announced that the price reduction is the second big move this year. As early as March this year, under the influence of competitor Shanghai Huapu's "Tsunami Action", Geely Automobile adjusted its price, because such a big market change will definitely attract the attention of rival brands Geely Automobile and Tianjin FAW. Shanghai Huapu kept the price reduction of various models at around 3,000 yuan, and also lowered the price of spare parts. After the price reduction, the price of N3 in Li Xia is between 49,800 yuan and 54,800 yuan. The price adjustment of two main rivals led Geely to launch the "Bright Ship Action", which not only reduced the price of the original free ship model, but also changed its name: the original 1.3 standard version (56,800 yuan) was reduced by 2,000 yuan to become a smart ship with 54,800 yuan; The original 1.3 comfort version (59,800, more airbags) was also reduced by 2,000 yuan, becoming a sincere version of 57,800; The original basic version (53,800, without ABS+EBD) became a smart ship with 565,438+0.8 million. 1.6 is reduced by 7000 yuan, and there are only double airbags between elite ships and elite ships. In addition, the 1.5L stepless speed change version of Freedom Ship was introduced, with a price of 69,800. Such price adjustment should be said to exceed the price reduction range of two competitors, Shanghai Huapu and Tianjin FAW, and such price adjustment has also brought about an increase in the sales of Geely Freedom Ship. Because the automobile market is like this, if any manufacturer announces the price reduction first, it will definitely take the lead, causing widespread concern of consumers and bringing about a rapid increase in sales. If competitors take the initiative to give away models with a larger price reduction than before, they will get better sales and results. In this price reduction war, although Shanghai Huapu took the lead in price reduction, Tianjin FAW Li Xia N3 and Geely Freedom Ship, which were subsequently reduced in price, achieved good sales.

Geely Freedom Ship is a car that locates the family car market. Its appearance draws lessons from some elements of other brands, and the overall body lines are relatively smooth, from comfortable configuration to safe configuration, which is also Geely's consistent style. After entering the Chengdu market, this car has won the favor of many family users because of its low price, so its sales volume has maintained a stable development trend. After the "Ming Ship Action" in mid-March, the price range of this car was adjusted from 568,000 to 698,000 yuan to 565,438+08,000 to 698,000 yuan, which increased the price. In the later sales process, the dealer also gave various promotion methods, such as buying a car to pay strong insurance and giving away configuration, which played a good role in promoting the sales of this car. This time, Geely took the lead and gave a cash discount of 3,000 yuan, which should be regarded as a great discount in the whole low-end family car market. If you add the discount given by the dealer, I believe it will greatly promote the sales of this car.

The Star of America and Japan can be regarded as an old model of Geely Automobile, but it is mainly aimed at the hatchback family car market, with a lower price, and its rivals are Changan Otto and Li Xia, which have been sold in China for a long time. What they have in common is that the prices are relatively cheap, and the follow-up consumption of after-sales maintenance is not high, so they have always been favored by consumers in Chengdu, and the sales volume has been relatively good, and this time the dealer gave a discount of 4,000 yuan. Pulling its price to 36,5438+0,999 ~ 39, 990 yuan, and 29,800 ~ 39 of Otto, 800 yuan are almost the same, and Chengdu has always had the reputation of "Otto City". This time Geely adjusted the price of this car to impact this relatively broad market space.

Judging from the sharp price adjustment made by Geely manufacturers this time, it is obvious that this big market prospect is before the end of the year, because the end of each year is the peak sales period for major automobile manufacturers and dealers. In order to complete the production and marketing plan, the dealer also needs to complete the tasks specified by the manufacturer. It is possible to give a discount, and this time the manufacturer will start to reduce the price by 3000~4000 yuan first, because it should be said that it has made a lead in the momentum and will attract some consumers who are still waiting for a big discount. However, the author believes that after Geely's price reduction, other dealers will start to follow up, such as old rivals Huapu and Tianjin FAW. Of course, Chery Automobile is also one of the important rivals that Geely needs to face. I believe that Geely's price reduction will bring about another big price stop in the whole low-end family car market. We will wait and see, and consumers can also take a wait-and-see attitude and choose the best time to buy a car.