Cainiao Station is a digital community life service brand under Alibaba Cainiao. As one of the five strategic directions of the rookie network, the rookie station has formed a terminal public service network covering major cities in China through joint construction of the rookie station with partners, entrepreneurial students in colleges and universities, chain stores and family, and social cooperation.
In the construction of terminal distribution network, in the city, more than 40,000 rookie stations constitute the terminal network of rookie network, providing terminal integrated logistics life services, providing consumers with choices such as express warehousing, community retail related distribution, self-lifting, on-demand home delivery, group purchase, recycling and laundry. To bring convenience and diversified logistics and life services to consumers.
The rookie station has the service functions of relieving the pressure of "last mile" logistics service and green recycling.
1, relieve the pressure of "last mile" logistics service.
For users who are inconvenient to receive goods and need to protect their privacy, when filling in the address after placing an order on Tmall and Taobao platforms, they can use the parcel collection service for free by selecting the "Rookie Station" launched by Rookie Network from the page. In addition to the continuous efforts of the "Cainiao Station" free parcel collection service, Cainiao Network will also cooperate with partners to optimize the timeliness and enhance the user experience.
2. Green recycling
The company launched the "Egg Express Package" activity in130,000 rookie stations nationwide. Consumers pick up the courier and leave the box, and scan the code on the "Rookie Green Home" on the Rookie app to receive gifts such as eggs. To this end, the rookie also recruited thousands of "cartons for eggs to persuade tutors" in core cities to conduct on-site supervision and persuasion to help low-carbon environmental protection.