Common popular brands, they usually like to focus on the function of the product, and the copy can accurately explain the ability of the product to solve a certain demand.
So, their painting style may be like this:
Popular brands convey the use and function of products, while luxury goods convey feelings.
The brand's simple large color block background, cold model, handsome and elegant movements, and almost neglected brand logo are the routes that most luxury advertisements will take. Sometimes there is only one clause on the screen, and sometimes there is only one LOGO.
So, their painting style is like this:
Today, I will take stock of those luxury copybooks that have great feelings for you. Let's read it together!
Chanel:
1. Every living woman wants chanel no.5.
Every living woman longs for a Chanel No.5.
2. Fashion will pass and style will remain.
Fashion will pass, but style will last forever.
In order to be irreplaceable, one must always be different.
In order to be irreplaceable, one must always be different.
4. A girl should be two things: elegant and mythical.
Every girl should do two things: have taste and shine.
5. "Where should I use perfume?" A young woman asked.
"Anywhere you want to be kissed," I said.
"Where should I wear perfume?" A young woman asked me.
"Anywhere you want to be kissed," I replied.
6. Women who don't wear perfume have no future.
A woman without perfume has no future.
Hermes:
1. Love in every minute.
Love is in every moment.
2. Hermes, life is legend.
Hermes, life is full of legends.
3. Pretend that the world is yours.
As long as you can grasp it, the world is yours.
Calvin Klein:
1. Be a good person, be a bad person, and just be yourself.
Good or bad, just be yourself.
We will always be one.
We are together, every moment, everyone!
Dior:
1. Gold is cold. The diamond is dead. A limousine is a kind of car. Stop pretending. Feel what is real. This is my favorite.
At this time, gold looks cold, diamonds lack vitality, and luxury cars are not attractive enough. Don't pretend to feel real luxury, only Dior true self perfume.
2. Dior fan-admit it, Dior is obsessed with Dior perfume now.
People who are addicted to Dior smell of Dior.
Gucci:
1. If you want to be jealous, be jealous.
If you want people to be jealous, you have to be jealous.
2. Recognize the world and yourself.
Know the world and see yourself clearly.
Only what you didn't expect, nothing you can't see!
Only what you didn't expect, nothing you can't see!
4. Ambiguity is no longer a decision, and the world is bright.
Ambiguity is no longer dominant, and the world is bright.
5. A crime that belongs to you and me.
My sin belongs to you.
Burberry:
The good things in life will never change.
The good things in life will last forever.
Prada:
The real illusion.
The real illusion.
Lu:
In every story, there is a beautiful journey
Every story contains a beautiful journey.
Givenchy:
Classic elegance and pleasure.
Classical elegance and pleasure.
Luxury goods and high-end fashion industries have high artistic pursuit in advertising performance. In the face of artistic experience, text description is often weak, which is why high-end big-name advertisements are often simple in copy and bring visual impact to users with pictures.
Therefore, even if there is a copy of luxury goods, it does not emphasize products, but emphasizes feelings and atmosphere. But once there is a slogan, it is a well-crafted classic, which is worth spreading and tasting.
As Chanel said, "A woman without perfume has no future."
Interactive message: Share your favorite luxury copy.