An Analysis of Six Necessary Operating Tools for Taoist in Hua Juan Yun
This issue is mainly to talk to you about Taobao-related operating tools or services, so that we can have a more comprehensive understanding of Taobao industry and operate Taobao efficiently.
1, Mama Ali
All practitioners engaged in Taobao must be very familiar with Taobao Alliance. For example, 6 18, 2 1 1 and 2 12 will generally announce the official activity plan and commission locking plan one month in advance. Moreover, this year's activities, such as short selling and 50% discount on weekends, are also the first time that the government has provided publicity materials and materials. At the same time, reward activities such as hand washing and Alipay will also be updated in real time. The official announcement of Huajuanyun Docking Alliance will let you know the latest news for the first time.
2. Head of Investment Promotion
The most important part of Taobao is the person in charge of investment promotion.
Only the person in charge of the investment promotion team connects with the merchants, determines the products to be promoted, and sets coupons, commissions, gifts, etc. Can Taobao individuals and APP platforms have the opportunity to promote and earn commissions, and can users get benefits?
As the person in charge of investment promotion, he not only has certain explosion prediction ability, but also has exclusive discounts, service fees, gift policies provided by merchants, as well as many merchant resources.
Huajuanyun's single product breaking function can accurately screen designated products for promotion, which plays an important role in improving user conversion rate and attracting investment in the later stage.
3. Menu platform
As an amoy, you should know what sells well and what goods have high commission at the first time. Which goods are suitable for free, which goods are suitable for drainage, and which goods are suitable for high gross profit.
The choice of products is one of the core indicators of whether Taoke can make money by trading.
Huajuanyun docking big Taobao, good single library, single menu network, these official product selection platforms, customized product category screening.
From the early Taobao website, Taobao H5 Mall, to today's Taobao APP and Taobao applet, you can buy them in the market as soon as you want.
4. Taobao software development
For example, Huajuanyun specializes in providing all kinds of Taobao applications, native customization and full set.
Of course, there are similar applications such as explosive collection, mass email, rebate robot and so on. But as Xiao Bai, don't spend money indiscriminately, think clearly first, learn more and try more.
In particular, Taobao, which is preparing to be an independent app, must consider whether you have the corresponding technical and operational capabilities for the later maintenance, iteration and operation of Taobao APP.
5. Taobao APP or selling community
For the person in charge of investment promotion or Taobao merchants, it is necessary to contact more Taobao apps on the market, such as good province, pink elephant, beautiful shopping, peanut diary, more province, wool saving money, affordable meow and so on. , and establish contact with some community distribution channels.
As long as you master these channels, you can promote the goods in the first time and sell them in the first time.
I have contacted many business leaders before, and merchants need to sell 50,000 pieces and 65,438+10,000 pieces of goods in a short period of time before they are willing to pay higher promotion service fees.
6. Other tools
For platform-based Taobao customers, the operation process will also involve high support chain of Taobao password, batch generation/receipt code/short chain, QR code poster generation, order inquiry and so on. There are also the hottest Taobao gifts in 202 1, including the creation of Taobao gifts. You can find the corresponding interface or source code.
However, these requirements for the technical ability of the team are very high, and for many Taobao customers, there is no need to know too much.
If you want to be a good amoy, you must first accumulate your own resources. At the very least, the target customers should have their own drainage channels, and the products they collect are really liked by buyers. Many Taobao customers are transforming into shops and talents, and earn the difference by collecting some explosive products.
Daren helps others sell goods through some articles, videos and other content, and Taoke can also try to do it. Being a Taobao customer is not just about publishing product links on some platforms such as WeChat group.
I am an e-commerce practitioner who has new ideas and focuses on the dissemination and sharing of e-commerce knowledge. Welcome to follow me!
take you to
Don't spray your own effect.
You can do it together and in groups. Taobao customers can basically earn living expenses.
It has been more than ten years since taobao guest was born, and it has experienced the decline and development in previous years. Later, the Taobao open platform was launched around 20 1 1, which officially detonated the Taobao model.
A large number of webmasters who work part-time as Taobao customers are pouring in, and a large number of webmasters who fail to persist give up because of various self-factors
According to my observation and analysis, the main reasons are as follows:
1, after collecting data, I mistakenly thought that I could enjoy it by doing some simple promotion.
2. The data is disorganized, and the first picture and the detailed picture are not well displayed.
3, there is no systematic recommendation for single item explosion drainage.
4. I don't know how to apply the linkage operation in the industry or at home.
5. Most of them are brainless+lazy+playful.
The above are some of the main reasons for the failure of being a Taobao customer. Don't think that it is beautiful to stand in the air when you do everything.
In its heyday, there were many cases of professional Taobao platforms, such as Mushroom Street, Beauty Theory, Little Red Book and Pocket Shopping. They are systematic operations, have their own recommendations and drainage for the second organization of goods, have family members to match the bridge, and soon they will be on fire! At that time, the entire Taobao ecology was pushed to the peak stage, and various venture capitalists came to the door. With the evolution of various aspects and the increase of industry practitioners, the competition is particularly fierce, and the Taobao industry has gradually entered a stagnation period. Why is this happening? ! Personally, I think it is caused by their fans!
In fact, the shopping guide platform only has operating costs, and there is no real pressure. So how to increase user traffic to achieve conversion? ! In the past two years, a new generation has emerged: social e-commerce model and community group buying model slogan: buy money, share money! Can you save money and make money? ! Suddenly, it was on fire! I won't talk about how venture capitalists send money to their homes here. Everybody knows! Because some platforms are beginning to go astray!
Briefly summarize the iterative history of Taobao update:
From the beginning of 2007-08, the army poured into PC shopping guide websites, to mobile applications, from the traditional semi-closed display mode, such as WX and QQ, to the secondary agency recommendation mode, to the social e-commerce/community group buying mode, and now to the headline from the media and Tik Tok open mode, open live shopping guide mode!
In short, there are many ways to play in Taobao industry, and the market demand and prospects are still broad. Developing brain holes depends on how you play! Some people have seen and played, others have seen and played. They are always wondering whether there are business opportunities and how to make use of them. This is the difference!
I'm glad to answer this question. To put it simply, Taobao is a discount coupon that merchants release some goods for sale, which means it is much cheaper than buying them directly at a treasure. Moreover, for the benefit of Taoke, Taoke not only has books but also has corresponding commissions. Although Taobao is no longer a very secret profession, there are still many people who don't know it.
So what does it take to be a good amoy?
1 First, choose a regular app, which has the potential to be regular and will not run away. This is absolutely important, because when you put your energy into counting money, many informal platforms may suddenly run away and close the app, which will make you fall short.
2 connections
In fact, contacts are important, but they can also be said to be secondary. Many fans often ask me that I have few friends and it is not convenient to promote, but this is not an excuse for me not to do well. Every well-done Taobao customer comes out step by step, just like everyone did at the beginning. In fact, there are many attractive methods and tricks, depending on whether I work hard or not, including the two I divided, which are taught step by step.
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Although Taoke is becoming more and more common now, there is no money in the first two years, but if you master good methods and a good team, you can definitely take a part-time job beyond your main business. If you don't understand anything, you can ask me in the comments section and I will tell you everything I know.
Friends who have never been in contact with the e-commerce industry must be unfamiliar with the word Taobao. What is Taobao? Do you mean customers who buy goods on Taobao? Taobao does not refer to consumers, but to salespeople who help Taobao shops promote goods. Simply put, Taobao stores divide the task of selling goods into parts for Taobao customers, and Taobao customers will get a part of commission after selling goods. This performance-based promotion method is taobao guest.
At present, there are two main ways to commission Taobao customers.
One is the commission after selling the goods.
However, only if the goods sold are not returned will there be a commission, and the commission composition is a certain proportion multiplied by the total order amount. If the customer returns the goods, Taobao customers will not get the commission for this order.
The second is the commission ratio plus a certain service fee.
In order to find powerful Taoke, some merchants will provide some service fees in addition to a certain percentage of commission, which is more cost and efficient for enterprises. Such amoy customers can not only get commissions, but also get some service fees, and the overall income is higher.
How to be a qualified amoy? First, we must choose to promote goods. Many people who do Taobao will choose goods with higher commission rate, and their profits will be greater. But in fact, when choosing goods, powerful amoy customers will consider all kinds of prices and try to choose goods with better quality, so as to gain the trust of users, ensure their long-term interests and maintain their private traffic. In addition, try to choose products that customers are interested in, or similar products with high success rate, guide customers to split and expand the promotion of customers in the later period of explosion. In short, a qualified Taobao customer not only needs excellent commodity selection ability,
You also need to keep abreast of the new information of the industry and learn how to operate it. In the actual promotion process, it is necessary to communicate with customers in time, accept customer feedback, and make the details perfect in order to have long-term stable income.
How to make money is not a problem, but a case!
You want to listen to Li Zicheng of Guangdong Inter News Taobao and share his Taobao experience. I hope it is good for you!
Li Zicheng started to operate an e-commerce online store in 2008, specializing in various community drainage. /kloc started to contact Taobao in 0/7, and set up Taobao system operation in 0/8. In just two years, Taobao's annual commission income exceeded one million yuan. So how did he go from zero to one million? Let's hear from Li Zicheng.
Although I have been in contact with Taobao for more than three years, I have experienced the WeChat titles of most Taobao players and the agents of third-party APP platforms, but what really makes money is to build an independent APP Taobao system.
Profiting from Taobao is the easiest way to make money in the early days of the Internet, and the threshold is also very low. Just throw the relevant preferential information to QQ group and WeChat group every day. At first, it was manual operation, and later, with robots, it was simply lying down to make money.
Unfortunately, in today's internet environment where information is so symmetrical, the time of lying down to make money always passes very quickly. Later, you should consider how to drain, how to promote and how to transform. Not much to say, today, Xiao Li, I will briefly share my own experience, hoping to help the partners who want to promote Taobao, and at the same time, it is also a good model reference for the partners who are already doing Taobao.
1. When you are a rogue, be aboveboard.
When people first become Taoke, they always feel ashamed, and feel that sending these preferential information will be bored and low by others. But you should know that everything is difficult at the beginning, and nothing you do will make others like you 100%. Me too, Xiao Li. At first, even my friends thought I was a liar, because in their minds, three dollars for five films and nine dollars for five pounds of apples were incredible. But more people bought it, and my reputation naturally came up.
Our concept should be changed. The business we do is to let people around us find more concessions and enjoy the maximum benefits with the least money.
After my efforts, I often buy good and cheap things at work. My colleagues regard me as a great god, and many of them help me to promote it independently. My business has begun to fall apart. Of course, two colleagues at that time are my partners now.
2. Channels should be diversified
My years of experience tell you that the promotion of Taoke must be diversified. Whether it is our online channel or online media platform. At first, everyone threw it into qq and WeChat, and they could count money while lying down. However, this platform was banned, which represented the reshuffle of people playing Taobao. Those who were washed down basically did not understand multi-channel development. I have been in business for so many years because I can always explore multi-directional channels. It can be said that I have summarized more than 100 channels myself. However, no matter how many channels there are, we also need a stable communication carrier. The independent Taobao APP system is the best carrier for us to do Taobao. If you are new to Taobao, I hope you can avoid detours and choose to build an independent Taobao APP system directly.
3. Drain the team resources to your own independent APP as soon as possible.
As mentioned above, whether to retain the previous promotion resources after building an independent Taobao APP, I solemnly declare: don't imagine that Tencent's title is only a short-term policy issue. As long as you promote Taobao on QQ and WeChat, Tencent will be blocked 100%. You should transfer the resources that have passed Tencent, Headline and Post Bar to the established APP Taobao system as soon as possible.
4. What's the difference between Taobao?
I won't elaborate too much here, but I must tell you one thing. Taobao is an application of pure native technology development. On the contrary, most of the apps on the market are mixed development based on H5. I also don't popularize some professional knowledge that everyone doesn't understand. In short, in terms of development difficulty, native development needs more software engineers and longer research and development cycle; In terms of experience, native development is 30% smoother than H5 mixed development, which can basically achieve a stuck-free experience, thus improving the transaction rate of users. From the operator's point of view, the native APP can let users' mobile phones process Taobao's data, while the H5 mixed development completely depends on the system server. When users develop, the operating cost pressure of H5 hybrid development system server will be great.
So much for today's sharing. There are many methods and skills, but I believe what I shared above will definitely help you again. Of course, we will never stop on the road of pursuing progress, and we also hope that everyone will grow up together and become a big cow in Taobao.