2022 is the third year for me to shift from traditional physical channels to light entrepreneurship. In fact, it is precisely the third year of sideline blessing, because the main cosmetics industry has been doing, but the physical channels are really getting harder and harder to do. This kind of feeling, I believe that as long as it is an entity, I can deeply understand it! After all, how many awesome people have fallen under the epidemic and are heavily in debt, not to mention ordinary people like us, right?
The reason why entities are difficult is mainly because they are difficult. I think it can be summed up as follows:
1. Is the threshold of startup cost high? Ordinary shops in villages and towns can only be like a shop if they add at least 10W+.
2. High staff cost: no matter how low the basic salary of employees is, it cannot be lower than 1500+ commission (commission is linked to sales, which is extremely unstable).
3. The sales method is not flexible: mainly waiting for customers to come to the door, mainly around 1 km.
4. There are more and more channels of competition: terminal stores or wholesalers are all facing the impact of manufacturers' first-hand e-commerce channels on WeChat business, which has a great impact on cross-selling! !
In particular, the problem of wholesale agents selling goods in order to complete the annual task given by manufacturers has always been the most headache in the market. In fact, low prices and disorderly prices are a normal state in everyone's field of vision. For the group with the highest terminal cost and the greatest risk (for the physical store), once it fails, it will lose the store rent, decoration, staff and commodity costs. ......
Coupled with the epidemic for three years, the impact speed of online and offline entities has been accelerated. It can also be said that the financial strength, the market reshuffle again. The possibility that ordinary people want to invest heavily in opening a store is almost zero, unless you have assets for you to smash! This can kill the competitors around!
Because I am that entity, I have worked for 10 years and have a deep understanding of the rise of the Internet. Under the epidemic situation, rapid changes have taken place. In the past few years, especially in 2022, I really subverted my previous cognition. In fact, the business model of sales has been changing, but we don't want to believe it, don't want to try it, and don't want to drive offline in a way that suits our own Internet blessing.
Here, I want to give two examples of formats that many people have experienced:
One is the sudden close integration into our lives during the epidemic period, such as You Xuan of Meituan, Duoduo Shopping in Pinduoduo, Prosperous You Xuan and other community-based group buying, which has greatly increased the income of many people who have joined such group buying platforms in the past two years. I believe everyone can feel it!
The other is the fight group. 202 1 can be said to be the first year of the reunion. The iteration of the Internet once again spoiled consumers and pushed the traditional model into the trough ... And the first year of this group was full of all kinds of fights, whether there were products or not, which made many people make money, made contacts, and made many people lose money. ......
And I am also a dust in the entity hit by the epidemic network, but I know I have to change, I have to change, I have to do the Internet. In fact, the profit of cosmetics wholesale is very, very low. Usually the profit of a product may be one or two dollars. ......
Now that there is a serious surplus of products, it is difficult to break through online and offline channels. You may say that you can retail without profit, but people know that you are a wholesaler. After all, there can be no price profit without service, so wholesalers sometimes even lose freight when handling goods ... Only those who have done it can understand the pain and embarrassment here. ...
The sideline is just needed! Sideline must! It may have been a slogan in the past, but today, three years after the epidemic, we must not hesitate to lay out sideline business. We must participate in the layout. There is no shame in having a sideline, no money and no income. Facing the monthly car loan, various credit cards, living expenses and various expenses of children. ...
Sideline is not shameful, but it is really shameful to have no money and no income!
Moreover, the sideline I am talking about here is not to let you do other industries or jobs, but to let you spend time to restore your original way of making money and realizing it. What are the advantages and disadvantages? Spend time? Learn to use self-media tools that suit you, build IP, make your Internet knowledge system more professional, and give yourself one more drainage channel, thus blessing your own channels and ability to realize! It is also possible to seize the good opportunity of light entrepreneurship ~
I am Fan, 15 beauty industry entity. I have worked, opened a company and opened a store. Maybe the road I have traveled is the same as the road you have traveled. Maybe I will leave soon ... My entrepreneurial notes may make you suddenly enlightened and get out of your confusion! , Shaokeng ~ Welcome to the link, let's work together on the road of starting a business in the future and live our brightest self ~ ~