Spring tea is a brand focusing on high-quality tea, adhering to the concept of "keeping healthy with tea" and committed to providing high-quality and healthy tea. The main products are green tea, black tea, Pu 'er tea, scented tea and other tea products, and the product quality has been recognized and praised by many tea lovers.

Target group:

1, customers with strong health awareness and lifestyle;

2. Workers and students who need drinks to refresh themselves;

3. Tea lovers who know how to appreciate and taste high-quality tea.

Marketing strategy:

1. Promotion slogan: Take "drinking tea for health" as the theme, express the brand concept with tasteful creative slogans, "one tea, one product, one product, one quality" and so on.

2. Brand image: design a unique, fashionable and elegant brand image, including LOGO, packaging, storefront, etc. Can attract the attention of the target group.

3. Publicity channels: adopt multi-channel publicity methods, such as social media platforms, brand websites and offline brand promotion activities. , and pay attention to customer feedback and needs.

4. Strategic collocation: different strategic collocation is carried out for different target groups to achieve marketing purposes, such as brand cooperation for young people and tea culture activities for tea lovers.

5. Tea culture education: provide free or low-cost tea culture education, let customers know about tea culture, and improve brand awareness and trust.