In 2006, although Adidas brand still insisted on launching signature shoes for their signing stars, it unexpectedly incorporated team spirit into the promotion of these sports shoes. It is no exaggeration to say that the propaganda strategy of integrating its five signing stars into a team and then shouting the slogan "It take five" is definitely the most eye-catching classic idea in sneaker culture, although compared with Elite TB series launched by Nike brand, the 5IVE team of Adidas brand is only close to team spirit in form. However, we have to admit that with the distinctive characteristics and unique personal charm of the five signing stars, the 5IVE team finally worked hard for its signing brand to be remembered by history. & lt/br]
Now the team spirit has been deeply rooted in the hearts of the people, and the so-called 5IVE team has also grown. What remains unchanged is that Adidas brand still emphasizes the concept of team in the promotion and publicity of basketball shoes. Compared with the previous talk about team spirit, Adidas brand finally learned to interpret the concept of team with convincing design. With the continuation of the team concept, in 2007, Adidas brand launched a team signature series for us. What needs to be further emphasized here is that the so-called team signature series actually consists of three parts. The first thing that appeared in front of us was the adidas team signature LightSpeed. This is the sneaker designed by Adidas brand based on T-MAC series sneakers, and it is also the first team signature sneaker launched by Adidas brand for its many spokespersons. After that, we will meet with the adidas team signature LightSwitch, which can adjust the cushioning of sports shoes according to the wearer's own situation. Because this high imitation sneaker is often mentioned by many people, it is Arenas' favorite low-cut design. Finally, in February, 2008, we met the Adidas Team Signature Promoter, which was specially made to commemorate the 35th anniversary of the classic Adidas Pro. Three different styles of sneakers formed the complete Team Signature series. The appearance of this team series makes the so-called team spirit of Adidas brand more concrete. It is no exaggeration to say that the appearance of Team Signature series is an unshakable milestone in sneaker culture. Just saying that adidasTeam signed LightSpeed is actually a pure basketball shoe. It inherits the characteristics of T-MAC series sneakers in many details, and has also made some improvements in the application of technology. With some unique details, it is hard to say that the Adidas team signature LightSpeed is not a beautifully made sports shoe. & lt/br]
In terms of design, Adidas Team Signature LightSpeed follows a simple design style, and low-key and mature are the first impressions left by this sneaker. It is worth emphasizing that the upper of adidas Team Signature LightSpeed consists of three different materials, among which the rattan woven material that has appeared on Nike Air Jordan 15 attracts people's attention the most, and the advantage of this design is to keep the good comfort of the sneakers and maximize the air permeability of the sneakers. & lt/br]
In terms of technology, Adidas team's signature LightSpeed did not follow the footsteps of T-MAC 6. Although the reappearance of the classic technology adiPRENE+ makes this sneaker look "retro", we have to admit that the adidas Team Signature LightSpeed with adiPRENE+ technology does have a convincing performance in terms of comfort, and all this is mainly because the adiPRENE+ technology has been injected into the adidas Team Signature LightSpeed for special improvement. From the built-in to the visible, from using only a small piece of cushioning glue to sticking a large piece of cushioning glue on the whole forefoot of sports shoes, the Adidas team signature LightSpeed can actually provide the wearer with the stability and comfort pursued by the Adidas brand. & lt/br]
With the appearance of Adidas team signature LightSpeed, the advertising slogan of Adidas brand promotion is "No brothers, no basketball", and for the word "brothers", Adidas star McGrady understands it as loyalty and respect-obviously, this is the team spirit emphasized by Adidas team signature LightSpeed.