You can also try to restore the factory value. Press and hold the paper feed key while turning on the machine (there is only one round key on the whole machine, that's all). When the indicator light flashes rapidly for four times, release the paper feed key, and the printer will restore the factory value and dump printing. At this point, press the feed key again.
If it is USB, when the printer is installed, USB will be virtualized into a serial port. You can check whether there is a new serial port and serial number on the control panel of the system. If not, there is something wrong with the printer in the process of installing the driver. Please reinstall and try again.