2. Absorb China's advanced ideology and culture. The construction of corporate culture needs to proceed from the actual situation of enterprises, fully absorb the essence of China's traditional ideology and culture, and promote the smooth construction of corporate culture. China's Confucian culture advocates diligence and dedication, which has a positive guiding role in the construction of modern corporate culture. Benevolence and righteousness are the core contents of Confucian culture. "Benevolence" emphasizes that in the development of enterprises, employees should improve ownership management and let employees relate themselves to the survival and development of enterprises. In business work, it is the enterprise's benevolence to satisfy customers. Only the "benevolent" can do it. The "righteousness" in Confucian moral norms is to ask people to do what they think is reasonable, and not to violate it while pursuing their own interests.
3. Enhance the soft power of enterprises and condense the positive energy of the company's scientific development. It is necessary to deepen the construction of corporate culture, actively carry out the creation of corporate culture demonstration sites, and create characteristic achievements with demonstration effect and promotion value through the four-stage model of pilot, study, promotion and consolidation to promote the deep planting of corporate culture. It is necessary to solidly promote the creation of civilization, carefully maintain the information platform of "Jiangsu Civilized Unit Online", and timely display the achievements of the company's civilization creation. Strengthen the construction of moral lecture hall, walk into liyang city moral lecture hall through moral micro-stories, spread the positive energy of advanced employees, guide employees to join Suntech's practice, and consciously develop good behavior habits. It is necessary to comprehensively deepen the management of social responsibility, actively tap the highlights of cadres and employees in fulfilling their social responsibilities, and encourage employees to consciously participate in fulfilling their responsibilities. Strengthen communication with government departments and news media, strengthen the publicity of the company's positive image, improve the collection, analysis, judgment and early warning process of public opinion information, create a relaxed external environment and enhance the company's responsible image.
4. Strengthen brand building and maintenance. A good brand image is the basic requirement for public utilities, the inevitable requirement for dealing with energy reform, and the universal appeal of powerful central enterprises. Through brand building, enhance the visibility, recognition and reputation of enterprises. It is necessary to give full play to the role of news propaganda and communication, regularly carry out training in writing and photography skills of correspondents, and give key news tips through news propaganda WeChat group every month to improve the news information capture ability of the correspondent team. For example, in the exploration of new media communication, liyang city Power Supply Company created its own series of safety comics "Electric Small Energy", which was widely forwarded by Liangbao, Provincial Company, Changzhou Education Network, Changzhou Network and other WeChat Weibo and WeChat official accounts, and the creative dubbing of time-of-use electricity price was published in the headline of WeChat of Jiangsu Electric Power Company, with a click rate of over 65,438+million. The story of "the most beautiful power supply station" Daibu Power Supply Station was published by China Electric Power News WeChat, and the deeds of agricultural electricians were widely published by Changzhou media WeChat. All these have enhanced the influence and appeal of the "State Grid" brand and enhanced the company's soft power.
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