The New Era of Soy Sauce and Wine: A New "Journey" of Wang Jiu Family Development
According to Chen Xiangqian, deputy general manager of sales company of Kweichow Moutai Distillery (Group) Xijiu Co., Ltd., in 2020, 26% of Maotai-flavor liquor will be sold in the market with 8% of the industry's output, while in 20021year, the situation of Maotai-flavor liquor and Xijiu liquor is still good.
Since the cooperation between Wang Jiushi's family and Xijiu Liquor Company, the basic work has been solid, the operation ideas are clear, the marketing model is advanced, and the performance has increased rapidly. Xijiu Company will, as always, support the development and growth of Wang Jiu family and create more glory for China Liquor. "
Wu Hui, Chairman of Wang Jiushijia Chain Store Co., Ltd. said: "At present, Wang Jiushijia has become a brand operator that cooperates with all Maotai companies. In addition to Kweichow Moutai, Wang Jiu's family also cooperated with Maotai Sauce Liquor Company, Maotai Group Liquor Learning Company, Maotai Group Health Wine Company, Maotai Group Science and Technology Development Company and Maotai Company to fully implement the "aggregate marketing" strategy of Maotai Company. With the rapid development of soy sauce nationalization, Maotai's polymerization effect strategy will release more energy. "
In the next five years, the Wang Jiu family will focus on the following work:
First, we will continue to expand the scope of cooperation with China famous wines, and continue to provide our partners with products with brands, connotations, benefits and quality.
2. The project of Wang Jiushijia 202 1 high-end chain experience store will gradually land. It is planned to open 200 stores this year and 700 stores before 2025.
Third, the Wang Jiu family will introduce the capital side in a planned way, take the opportunity to carry out share reform, and work with partners to realize the leap-forward development of the capital market.
Go! All-round decryption of the core concept of the wine king family
For any enterprise, it is more difficult to maintain sustainable growth than a temporary outbreak. As a famous liquor operator who entered the liquor circle 12 years ago, Wang Jiushijia actively laid out high-end and sub-high-end fields, optimized the product structure, and adhered to the high-quality life under the cultural innovation of serving consumers.
Wu Hui said that since the establishment of Wang Jiu family business 12, no matter whether the industry is in low tide or high tide, it has always adhered to four working principles: recognizing the trend, finding the right brand, making refined products and strengthening the team. In his view, it is the key to the long-term development of Wang Jiu family to continuously provide China consumers with excellent wines with cultural heritage, quality assurance, brand endorsement and collection value!
Liu Zhenguo, deputy secretary-general of China Liquor Association, said: "The service concept of Wang Jiu family's' high-quality life service provider', I think this slogan very clearly summarizes the development concept of Wang Jiu family, especially after deeply understanding the product system of Wang Jiu family, I think their corporate positioning is really clear and many decisions are forward-looking."
At the event site, Liu Chunsheng, consultant of Wang Jiu Family Chain Co., Ltd. and deputy editor-in-chief of Sugar, Tobacco and Alcohol Weekly, comprehensively expounded the high-quality life from macro to micro, from the perspectives of China's economic development, social life and liquor consumption concept in the new era! In his view, the service concept of "high-quality life service provider" put forward by Wang Jiu family is the product of the times, which clearly summarizes the development concept of Wang Jiu family and conforms to the general direction of the times!
12 "cultivation", just for a bottle of good wine.
In the past 12 years, the Wang Jiu family has continuously exported many classic explosive works for the industry. How is the Wang Jiu family's good wine brewed? At the event site, Jiang Yi, deputy general manager of Wang Jiushijia Chain Co., Ltd., comprehensively expounded Wang Jiushijia's core product concept and shared six principles for refining good wine.
Accurate judgment on the "refining" trend of the first coagulation: Behind every product of Wang Jiu family, there is an accurate analysis and forecast of national policies, the economic development background of China and the liquor industry of China.
The second refined "refined" brand empowerment blessing: Since the establishment of Wang Jiu family, it has started to cooperate with Maotai and Wuliangye. Although it has undergone many market adjustments, it has always believed in the value of famous wines and adhered to brand equity.
Third, the inheritance and innovation of Tao's "refined" culture: return to the product culture and value, let consumers subtly understand the connotation behind the product, empower the product with culture, and talk to consumers with products.
Fourth, the core strength of "refining" quality: Wang Jiushijia adheres to the principle of quality first, "refining" the product quality and strictly controlling the quality of liquor, making Wang Jiushijia brand synonymous with quality.
The fifth quenching "refining" value strives for perfection: from product design, proofing and production, every detail has been selected and modified almost harshly. The Wang Jiu family believes that only products that are absolutely satisfied with themselves can face consumers.
The sixth hammer "refines" the accurate positioning: Wang Jiu family always insists on the accurate market positioning of each product from the perspective of consumer demand to ensure that each product can be accurate and efficient in the market competition.
Six rules, refining good wine! Behind the rapid development of Jiuwangshijia is actually a grasp of the overall situation, insight into the market, product innovation, and accurate control of all aspects of aesthetics.
Sprint1.500 million, wine Wang Shijia, "hot" see 202 1.
Jiuwang Shijia always insists on serving customers and achieving win-win results with customers. At the event site, the Wang Jiu family held the first batch of honor badge awarding ceremony, awarded honor badges to cooperative customers, and presented each badge winner with a 2.5-liter jar suit worth 49,999 yuan, which truly reflected the concept of * * * creating * * for the Wang Jiu family and/or customers, and the guests at the scene also gave unanimous praise!
In the signing session of the press conference, dealers from Shandong, Henan, Jilin and other places signed contracts on the spot, and the signing scene made people lament the charm and value of the wine Wang family. At the event site, the Wang Jiu family was even more ambitious, which made us look forward to the Wang Jiu family's 202 1!
The golden age of sauce and wine has come, and the wine king family has already been gearing up! As Mr. Wu Hui said at the press conference: "With the rapid development of the nationalization of Maotai-flavor wine, Maotai's polymerization strategy will release more energy, and the wine king family will follow the trend and start a new development speed in an all-round way."