Recently, Vitasoy has also vigorously promoted a calcium-containing formula, which contains high-quality calcium sources, with protein content exceeding 2.0% and cholesterol content below 2mg/ 100ml, which can safely supplement high-quality plant protein. The fat content is only 1.4 g/100 ml, which is much lower than that of ordinary pure milk, thus reducing the body's fat intake.
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The historical origin of vitasoy milk;
Paper-packed Vitasoy Vitasoy was developed by its founder, Dr. Luo Guixiang. Luo Guixiang hopes to provide a cheap and protein-rich beverage for ordinary families in Hong Kong as a substitute for more expensive milk.
Soybean, known as "China Cattle", is abundant in protein and cheap. Luo thought that soybean milk made from soybeans could replace milk, so he developed vitasoy milk.
Vitasoy went on sale on April 3rd, 1940. The first Vitasoy factory is located in great george street, Causeway Bay, Hong Kong Island. Only six bottles of soybean milk were sold on the first day, and the price was 60 Hong Kong dollars.
In the early days, Vitasoy was delivered to your door by a shop assistant on a bicycle. In addition, the early Vitasoy was not disinfected and needed to be drunk on the same day, otherwise it would go bad, so it was not welcomed by consumers. Before the war, about 65,438+0,000 bottles were sold every day.
During the Japanese occupation, the Vitasoy factory was shut down, and Hong Kong resumed production when the light returned, and moved to Huangzhukeng, Aberdeen on 1950. In addition to daily distribution, Vitasoy is also sold through retailer distribution. Since 1953, Vitasome milk has been sterilized at high temperature, so it does not need to be refrigerated, and its sales volume began to increase greatly, reaching 65438 per year in the mid-1950s.
When Vitasoy was first introduced, soybean milk was not processed, and Maijing Vitasoy was added by 1962. In the same year, a new factory was built in Kwun Tong Industrial Zone, Kowloon. 1987 tuen mun factory in new territories was completed and became the headquarters of the group. 1On March 30, 1994, Vitasoy Group was officially listed on the Hong Kong Stock Exchange, and the first day's share price was about 1.5 Hong Kong dollars. In the same year, the factory in China, Guangdong and Shenzhen was officially put into production.
Early Vitasoy was sold in a wide-mouthed bottle, and later it was changed into a glass bottle for soda. 1975 Tetra Pak packaging equipment was introduced from Sweden for the first time, 250 ml paper packaging was added, and the product was sterilized at ultra-high temperature, so that the product could be preserved for many months. 1976 Vitasoy launched a series of juice drinks of Vitasoy brand.
1984 introduced 375 ml large package, and in 2000 introduced 125 ml small package for the convenience of children. There are even aluminum cans for sale at present. Because Vitasoy has always advertised a healthy image when it went on the market, it advertised that "it is easy to order soda" (not just soda).
References:
Baidu encyclopedia-vitamilk