This very successful company was founded by former Maryland football star Kevin plank on 1996. Tired of the painful feeling that cotton TEE was soaked by sweat after exercise, Kevin plank invented and developed a prototype material that can keep athletes fresh and light during strenuous exercise. Then he immediately persuaded college football teams in two hot cities to buy his equipment: Georgia Institute of Technology (in hot and humid Atlanta) and Arizona State University (in Phoenix, near the desert). Then the NFL team Atlanta Falcons also put on this brand of equipment. Since then, more and more teams have chosen UA equipment, including most NCAADivision 1-A football teams. At the same time, the company also designed and manufactured many equipments for other sports.
Andema's company is headquartered in Baltimore. In 2003, the company began to advertise with the theme of "Warriors", and their slogan was "We must protect this house" (this slogan is still in use today). In 2004, Andema designed uniforms for the Maryland Water Turtle Football Team and distributed advertisements featuring the team's coach Ralph Frigan.
On June165438+1October 18, 2005, United Airlines made its initial public offering. On the first day of trading, UA created the second highest first-day gain in history, and its share price tripled from 13 at the opening to 26 at the closing.
From June 5438 to February 2005, UA announced that it had signed a five-year contract with Auburn University Sports Team, and since then UA has become the official supplier of this university sports team. In March 2006, UA signed similar contracts with Texas Tech University and South Lake Carroll High School football team.
In August 2006, UA, Nike and Reebok became the three official sports shoes manufacturers in the NFL.
In February 2007, UA reached an agreement with MLB Chicago Cubs (Major League Baseball), and Chicago Cubs allowed UA to put advertisements on outfield doors on both sides of its home court.
"This is the first time that bears are allowed to post advertisements or any signs on outfield doors. Jay Blunk, the marketing director of the team, said that many companies have contacted them about placing advertisements in the venues. He said that UA is the best choice. "
In April 2007, the University of South Carolina signed a six-year football equipment contract with UA, with a value of108,000 USD. The contract stipulates that UA becomes the official sporting goods supplier of the South Carolina football team, and UA is responsible for providing clothes, jerseys and sneakers. At the same time, the team coach Steve Spurrier will probably become the spokesperson of this brand.
The brand UA began to become popular overseas. They set up their European headquarters in Amsterdam. Britain, Canada, Europe, Japan, Australia, New Zealand and South Africa have all become their development goals.
In May 2007, at the recent shareholders' meeting, CEO Kevin Plank announced a new marketing strategy: "Team Girl", which aimed at the women's sports market. At the same time, he also announced the expansion plan of the sports shoes department as early as 2008.
20 1 1 On March 9th, 2008, Andema signed a five-year jersey contract with Tottenham Hotspur with a total value of 50 million pounds. From 2012/2013 season, we provided professional sports equipment such as jackets and competition clothes for the first team and reserve team of Tottenham Hotspur.