This kind of thing always makes some (straight men) feel incredible: are there any differences between these colors? It's all red anyway. Why do women always feel that they don't get the one they want most?
Practically speaking, it is because everyone's skin color, makeup habits, commonly used clothing collocation are completely different, and even the scenes used are quite different. In view of these variables, it is inevitable to find the most suitable red color.
But why is it red?
Biologically speaking, red represents the color of women's lips in a state of sexual excitement, which is a sexual hint. However, the development of red lipstick has a long history and has always been ever-changing.
Western scholars generally believe that ancient Egypt was the first golden age of lipstick. Cleopatra VII was the first recorded lipstick control. Her strict requirements for lipstick promoted the development of lipstick technology in ancient Egypt, and spread the lipstick trend to the people, thus turning lipstick from the original religious and class implication into a fashion trend.
In the history of lipstick since then, the main users of lipstick have been between sex workers and upper-class aristocrats. Of course, the materials used are very different. It is said that Queen Elizabeth I is also an out-and-out lipstick fan. When she is sick and in a bad mood, she regards lipstick as a "good medicine".
For the general public, lipstick has always been a taboo. In the Middle Ages, under religious asceticism, a woman wearing bright lipstick and heavy makeup was regarded as "the incarnation of Satan", and the British Parliament even promulgated a law that any woman who used makeup to trick British men into getting married was invalid and she would be sentenced.
Even with fierce opposition from the church and political forces and the threat of paying the price of life, lipstick still can't stop quietly prevailing. In the early Middle Ages, orange lipstick was quietly popular. In the medium term, people are allowed to apply a light lip color. In the later period and the Renaissance, even an underground lipstick society was formed, and a mature secret trading system of lipstick was established. There are also some women in the folk who will wear wine, or through external stimulation (using lemons or biting their lips) to achieve the effect of lipstick.
In ancient China, women used cinnabar and rouge as raw materials for lipstick. "Red lips and white teeth" and "red lips" have become the mainstream aesthetic standards. During the prosperous Sui and Tang Dynasties, lip makeup gradually diversified, and "black lips" were popular in the Tang Dynasty for some time.
At the beginning of the 20th century, in the United States, lipstick gradually changed from the exclusive use of actors and stars to popular cosmetics. The lipstick industry has also begun to take shape, and brands such as Max Factor, Tangee Lipstick and Kissproof are very popular.
Max Factor
Interestingly, red lips were once a symbol of American women's liberation movement in the 1960s, and later some feminist thoughts tried to oppose red lips. This is because in a consumerist society, lipstick marketing emphasizes the sexual attraction of red lips, which is regarded by feminists as a kind of materialization of women in a patriarchal society. But this has enabled cosmetics companies to develop a wider range of lip colors and a marketing method that emphasizes power and strength. In 1970s, punk rock culture made black and purple lipsticks popular.
Such a long discussion is nothing more than saying that under the shaping of various forces, red is considered as the ultimate representative of sexiness, but consumers don't care so much: just like nail polish, commercial competition makes brands develop various reds to open up various markets. This is mutually causal with consumers' belief that "new red is needed".
Now, we are used to different colors of lipsticks provided by various cosmetic companies: Zhen Hong, Menstrual Red, Bean Paste, Pumpkin ... Different types: lip gloss, lip glaze, matte, matte, velvet, satin?
Usually, lip makeup, as the last step of makeup, does have a finishing touch; When you don't want to wear makeup, just wearing lipstick will make your aura very different. This is a beautiful way, without any skill or too much cost. Many women's first cosmetic is lipstick.
The act of applying lipstick is like a self-healing process, and applying lipstick also makes the whole person more confident. There seems to be nothing wrong with this placebo effect.
Lipstick, whether it is a tool shaped by marketing as sexual attraction or a product of self-spiritual comfort, all lead to the same goal. There is nothing special about the color and packaging of YSL Star Lipstick, and it is not the first time to launch a limited edition, but bloggers have attracted great attention and sales through their hype on social networks. In fact, Shiseido Rouge series can find substitutes for every color, but under the slogan of "Red is the first color", telling consumers how important it is to choose a red lipstick that suits them has also attracted many women to include it in their mighty "lipstick army".
The secret is that cosmetics companies use different raw materials, adjust different proportions of chemical components and create new marketing concepts.
Title from: melmagzine