First, the slogan
1. Slogans refer to slogans with concise words, clear meanings and propaganda and agitation functions. Slogans are propaganda slogans written in short words. Slogans and slogans have both accurate and concise stylistic features of official documents and rigorous and inspiring stylistic features of political discourse, which can enlighten people intellectually and impress people emotionally, and shoulder the mission of "social education".
2. In terms of influencing public opinion and cultural communication, it plays a guiding role in people's social behavior and reflects the essence of social economic system and the degree of social civilization to a certain extent. One of the few slogans not only embodies the spirit of the times, but also embodies the direction and wisdom of being in power, and its significance and role can not be ignored.
3. Broadly speaking, slogans can be divided into three categories: signature brand description, slogan brand label, slogan brand slogan, slogan and advertising promotion language. In addition, if we distinguish from the occasion and purpose of advertising language, we can classify it like this: product positioning, product promotion, product promotion, brand image, corporate image and so on.
Second, men and women.
1, mainly refers to men and women, male belongs to Yang, female belongs to Yin. Yi Xu hexagrams: "There is heaven and earth and then everything, everything and then men and women, men and women and then husband and wife." Men and women: "Yi Xu Gua": "There is heaven and earth followed by everything, everything followed by men and women, and men and women followed by husband and wife."
2, referring to the people. Selected works Zhang Heng: "There are men and women, beautiful and luxurious." Chief Xue's note: "It is said that people in Chang 'an City used to be naked in these two houses. "Later Han Mars": "Everyone is afraid of the wind when they arrive at the border, and the men and women who have been plundered first are still stuffed." Don Hong Chen's Biography of the Old Father in Dongcheng: "Both men and women are chickens, and they are poor and fake chickens. "
3. children. "Historical Records of the Turtle Biography": "Husband and wife, men and women, fu Tian Jia, list their houses and houses." Du Fu's Sui Yanxing: "I heard that men and women are everywhere, and they are reluctant to rent." Ceng Gong's "Zhao Gong Yuezhou Disaster Relief": "Those who abandon men and women can adopt." Liu Bannong's Pot Collection: "She has six men and women, so I really don't want to care. It's a shame for the poor to drag their children! "