Song He wine has a deep historical origin. The company is located in Zaoji Town, Luyi County, Henan Province. It is a famous traditional wine town in China, the hometown of Laozi, the originator of Taoism, and the birthplace of Taoist culture. Song He wine began in the Spring and Autumn Period and flourished in the Sui and Tang Dynasties. In 5 18 BC, Confucius asked Laozi to be polite. Once, he got drunk and collected dates, leaving a motto: Only wine is endless, not so messy. In 743 AD, Emperor Xuanzong of the Tang Dynasty personally visited Lu Yi to pay homage to his ancestors and offer ROY Song wine to Lao Zi Li Er. Song He wine is famous all over the world. After the reform and opening up, Song He liquor industry has developed rapidly, and now it has become a huge modern enterprise, with modern brewing production facilities, strict quality inspection methods and perfect quality assurance system, and passed the international quality certification of ISO900 1∶2000. Using the clear and sweet underground mineral water resources in ancient Song He, using high-quality sorghum and wheat as raw materials, and combining traditional brewing technology with modern technology perfectly, Song He historical famous wine has the characteristics of strong cellar fragrance, sweet and refreshing taste and long aftertaste. Song he changed, not a small change, but a big change. Today's Song He is not the old Song He in the eyes of consumers in the past, but a brand-new Song He! After the restructuring, Song He abandoned the old management mechanism of state-owned enterprises, and now we see a brand-new and exciting new image and face. Song He Liquor Industry was reorganized and controlled by Fu Jen Pharmaceutical Group, which made drastic adjustment and transformation, introduced brand-new management mechanism, injected advanced market operation experience and advanced management concept, and established a marketing team with practical experience. At the same time, the strong economic strength of Furen Pharmaceutical has laid a solid foundation for Song He to take off again.
First of all, the company is committed to brand building and spends a lot of money on brand building to further enhance the brand image. Song He wine industry has invested a lot of money to shoot and produce Song He commercials. As the image spokesperson of Song He, tough guy ZhangFeng yi will be presented to consumers all over the country together with Song He fine wine. CCTV, local TV stations all over the country and relevant media in the food industry will see Song He's intensive and high-density product promotion and corporate image promotion, thus laying the foundation for national distributors to open up markets.
Second, enhance the product image. The company optimized the product structure, set up a specialized agency for product design and R&D, combed the products in the existing market, reformed the existing product style and production technology, upgraded the grade, increased the cultural connotation, enhanced the visual impact, and made consumers more refreshing.
The third is the network winning strategy. New Song and formulated a series of new policies, attracting investment for the whole country, attracting a large number of experienced, powerful and well-operated dealers to join New Song and thus building a huge sales network.
The fourth is the terminal winning strategy. The company will increase terminal promotion efforts, provide some terminal customs clearance fees, lay a good foundation for wine, help dealers train promotion teams and do live terminal articles. The bosses in Song He are full of ambition and confidence in the future. They will hand in a satisfactory answer sheet to dealers and consumers with practical actions, and paint a wonderful and magnificent picture for dealers!
Several leaders in Song He said that every bottle of Songhe new wine policy and every decision made must satisfy the dealers! Song He's slogan is: Committed to the success of customers!
Furen Pharmaceutical Co., Ltd. is the controlling party of Xinsonghe. Fu Ren's success is based on a brand-new enterprise concept, which is eight words: cooperation, * * * enjoyment, tolerance and win-win. With these eight words, I believe Song He will be a shoo-in in the brutal market competition!