The role of convention and exhibition industry in this period is increasingly prominent. Convention and exhibition industry involves many industries such as industry, agriculture, commerce and trade. It plays an important role in adjusting structure, opening up markets, promoting consumption, strengthening cooperation and exchanges, expanding product exports and promoting rapid, sustained and healthy economic development. It shows its special position and function in urban construction, spiritual civilization construction and harmonious society construction, and it is increasingly apparent.
Specifically reflected in:
First, it can produce a strong interactive win-win effect. Convention and exhibition industry can not only bring direct income such as venue rental fees and construction fees, but also drive or indirectly drive the development of dozens of industries, directly creating related income such as commercial shopping, catering, accommodation, entertainment, transportation, communication, advertising, tourism, printing and real estate. It can not only gather popularity, but also promote the development of major industries, which has a great influence and catalytic effect on the economic development and social progress of a city or region. According to relevant statistics, a good exhibition can boost the economy to 1: 9, or even higher.
Second, access to quality resources. The exhibition industry has gathered huge information flow, technology flow, commodity flow and talent flow, which means that all industries gain comparative advantages in products, technology, production and marketing, optimize resource allocation and enhance comprehensive competitiveness in the opening tide. The development of convention and exhibition industry can constantly create "myths", and Boao effect is one of the most typical examples. After Boao, a remote hometown, was built into an international conference center, it attracted many conference organizers, participants and tourists at home and abroad with its good ecological, humanistic and public security environment.
Third, support can be enhanced. The development of various industries, especially the manufacturing industry, needs the cooperation of related service industries, and the acceleration of new industrialization and new rural construction is also inseparable from the support and help of the convention and exhibition industry. Among them, exhibition is an extremely important service content. As a special service industry, exhibition economy can serve and enhance the radiation and influence of the city facing the surrounding areas. Therefore, the exhibition economy has great efficiency.
Fourth, it can increase employment opportunities. With the increase of exhibition activities in recent years, the exhibition industry can not only provide employment opportunities, but also stimulate and promote employment.
Fifth, it can become the "wind vane" of economic development. Exhibition is closely related to economy, showing the achievements of economic development. The development of exhibition economy will directly stimulate the market prosperity of trade, tourism, hotels, transportation, finance, real estate, retail and other industries. Large-scale and professional exhibitions are often a barometer of the market share and profit prospects of products or technologies, which promote the development and progress of commodity trade, investment cooperation, service trade, high-level forums, cultural exchanges and other aspects.
Edit the current situation of the convention and exhibition industry in this paragraph (1) As the birthplace of the world convention and exhibition industry, the overall strength of the convention and exhibition industry in Europe is strong and the scale is the largest, among which Germany is the world's number one convention and exhibition power.
(2) North America (mainly the United States and Canada) is a rising star in the world convention and exhibition industry.
(3) The scale and level of exhibition industry in Asia is second only to Europe and America, but stronger than that in Latin America and Africa. Among them, Singapore was once rated as the fifth largest exhibition city in the world by UIA. (Japan, Singapore, United Arab Emirates and China Hong Kong have become exhibition powers and regions in Asia by virtue of their huge economic development potential and vast market, or by virtue of their developed infrastructure, high service level, high international openness and favorable geographical advantages. )
⑷ The development level of convention and exhibition industry in Oceania is second only to Europe and America, and its scale is smaller than that in Asia. The main representative is Australia.
5. The exhibition industry in Latin American countries has developed well in order of Brazil, Argentina and Mexico, while the exhibition industry in other countries is basically in its infancy and its scale is very small.
Africa is similar to Latin America. North Africa is represented by Egypt, and South Africa is the best developed.
Throughout history, the strength and development level of a country's convention and exhibition industry correspond to its comprehensive economic strength, overall economic scale and development level. By virtue of their advantages in various aspects, developed countries are in a dominant position in the exhibition industry and expand to all parts of the world.
In fact, China's convention and exhibition industry started earlier, especially in recent years, the convention and exhibition industry has sprung up suddenly, showing a good development trend.
The current situation of China's convention and exhibition industry is mainly manifested in:
First, the scale of construction continued to expand. According to the statistics of relevant departments, there are more than 50 large and medium-sized exhibition venues/kloc-0, with an exhibition area of more than 3 million square meters in China, which has exceeded the exhibition area of Germany, which is known as the "world exhibition power", and has a number of modern exhibition venues with international standards. At present, the construction of exhibition halls all over the country is in the ascendant. According to incomplete statistics, the exhibition area of various exhibition centers under construction or planned in the next three years may exceed 6,543,800 square meters.
Second, the exhibition activities are unprecedentedly active. According to relevant surveys, the number of exhibitions held and participated in is increasing. In 2004, there were more than 3,000 exhibition projects in China, and nearly 800 exhibitions were held abroad. There are more than 5 million exhibitors and nearly 20 million professional visitors. There are more than 5,000 festivals and hundreds of millions of tourists. The exhibition revenue has increased significantly. At present, the direct income from holding various exhibitions exceeds 654.38+0 billion yuan, and the indirect income from tourism, catering, transportation, advertising, entertainment, real estate and other industries reaches hundreds of billions of yuan.
Third, the exhibition forms are rich and colorful. After years of development, some comprehensive exhibitions led by the government have changed to professional exhibitions, and some have become well-known exhibitions with the improvement of marketization, specialization and internationalization. It has cultivated a number of well-known exhibition brands with characteristics, high level and great influence, such as Canton Fair, High-tech Fair and Shanghai Fair. The proportion of professional exhibitions has increased, involving almost all sectors and major industries of the economy. For example, Beijing Machine Tool Exhibition, Textile Machinery Exhibition, Metallurgical Foundry Exhibition and Printing Exhibition have ranked among the four international exhibitions, and Zhuhai International Air Show has become the second largest air show in Asia. The Canton Fair, which is known as the "first exhibition in China" and enjoys the reputation of a global trade exhibition, has the longest history, the largest scale, the highest level, the widest influence, the most complete variety of goods and the largest number of participants.
Fourth, the main body of group exhibition is diversified. At present, there are five main subjects: first, government agencies, including government departments and institutions, undertake all kinds of major economic and trade negotiation exhibitions and comprehensive exhibitions led by the government, and the government-led exhibitions are still a highlight. Large-scale exhibition activities are jointly organized by national ministries and commissions and provincial and municipal governments, and many of them are attended by senior leaders, who give speeches, cut the ribbon and inscribe; Second, trade associations, and most influential professional exhibitions are led or hosted by trade associations; Third, state-owned enterprises, a few state-owned enterprises organize business exhibitions and so on; Fourth, private enterprises, individual and private enterprises are involved in the exhibition industry, either main or part-time, with more than 1000 private enterprises operating in Beijing, Shanghai and Guangzhou; Fifth, foreign-funded enterprises, overseas exhibition companies form partnerships with relevant domestic units to carry out overseas and domestic exhibitions. According to incomplete statistics, nearly 40% of international professional exhibitions held in China are attended by overseas companies.
Fifth, the agglomeration effect of the exhibition is outstanding. Mainly distributed in Beijing and Shanghai, Guangzhou, Dalian, Shenzhen, Xiamen and other economically developed areas. Relevant survey data show that Beijing is the first province and city that holds the most exhibitions in China, followed by Shanghai and Guangdong. From the perspective of exhibition revenue, Guangdong, Beijing and Shanghai occupy a monopoly position, accounting for nearly 90% of the national exhibition revenue. At the same time, the emerging exhibition market and some exhibition group companies with certain strength have gradually formed.
Edit the prospect of exhibition industry here (1) International exhibition industry
With the deepening of economic globalization, convention and exhibition industry has developed into a new modern service trade industry, which has become one of the important standards to measure the degree of internationalization and economic development of a city. In 2004, the total number of large-scale exhibitions in the world exceeded 6.5438+0.5 million, including about 70,000 international conferences and 80,000 international exhibitions. The direct economic benefits of the global convention and exhibition industry are as high as $280 billion, and the total growth brought to the world economy exceeds $2.5 trillion.
With the global expansion of convention and exhibition economy, many international convention and exhibition giants compete for developing markets in Asia, Africa and Latin America, and the international convention and exhibition industry is shifting its focus. Under the background of China's entry into WTO, China's vast market and the potential development prospect of China becoming a new manufacturing center in the world make the demand for professional exhibitions from abroad greater.
In recent years, international exhibition projects pay more attention to the combination of exhibition and participants, and the exhibition content tends to be professional and branded. More and more exhibition companies and conference companies are constantly emerging, and the trend is collectivization. Information technology has been applied to exhibitions, and the combination with physical exhibitions is also a new trend of international exhibitions.
(2) domestic exhibition industry
Since the 1980s, China's convention and exhibition industry has grown from scratch, with an average annual growth rate of nearly 20%. The economic benefits of the industry have increased year by year, and the construction of venues has been improving day by day, becoming a booster and a new bright spot of the national economy.
With Beijing, Shanghai and Guangzhou as the first-class exhibition center cities, China has initially formed three exhibition economic belts, namely, the Bohai Rim exhibition economic belt including Beijing, Tianjin, Yantai and Langfang, the Yangtze River Delta exhibition economic belt with Shanghai as the leader and the coastal areas along the Yangtze River as the wings, and the Pearl River Delta exhibition economic belt with Canton Fair and Hi-Tech Fair as the leaders. With the improvement of the marketization of convention and exhibition industry, the competition between venues in convention and exhibition cities and between convention and exhibition cities is becoming increasingly obvious. Legal system construction, brand awareness, modern stadium construction and personnel training have become common sense.
Edit the definition of this exhibition and the definition of exhibition type.
Exhibition can be divided into narrow sense and broad sense:
Narrow sense: conferences and exhibitions.
Broadly speaking, it includes conferences, exhibitions, incentive tours and festivals.
It is usually expressed as a mouse internationally.
M (meeting): meeting, mainly refers to the company meeting.
1. Incentive tourism: Incentive tourism refers to tourism activities aimed at encouraging and rewarding specific targets.
C (conference): large-scale conference, mainly refers to the conference organized by associations and societies.
E (exhibition) and e (activity): exhibitions and festivals.
Types of exhibitions
Main exhibition types:
(1) meeting
A meeting is an activity where people get together to discuss and communicate in order to solve common problems or different purposes. Nowadays, conferences have become the main form of communication in people's economic and political life. In the era of rapid international economic development, there are various conferences with different contents held every day, and hundreds of thousands of conferences with certain scale and influence are held around the world every year. Such as various company meetings, association meetings, business meetings, cultural exchange meetings, professional academic meetings, forum meetings, seminar meetings, political meetings, etc.
(2) Exhibition
Exhibition, literally, can be directly understood as an "exhibition" and "browsing" activity, that is, showing products for people to visit. Exhibition is an activity with a certain scale and a relatively fixed date, with the main form of showing organizational image and products to promote exchanges and negotiations between exhibitors and visitors.
Here we should pay attention to distinguish between exhibitions, fairs and expositions. Expo mainly refers to the market exchange place, which has the characteristics of direct commodity exchange, while exhibition focuses on commodity display, and Expo is the link to make up for the differences between Expo and exhibition. Expositions are usually organized by government departments or enterprise groups with the help of the government. Their purpose is to promote trade, and manufacturers, traders, retailers and wholesalers are invited to display goods. Commodities are not usually sold directly at fairs, and the purpose of exhibitions is to promote future sales. In the exhibition industry, the terms fair, exhibition and exposition are often used interchangeably. In North America and Europe, the terms exhibition and exposition are often used.
(3) festivals.
Festivals, as the name implies, are the general names of festivals and special events. Including all kinds of traditional festivals, innovative festivals in the new period and commemorative activities. In Getz's "Festival, Special Activities Tour", the planned activities are divided into eight types: cultural festivals (including festivals, carnivals, religious activities and historical commemoration activities), literary and entertainment activities (concerts, literary exhibitions, award ceremonies), trade and exhibitions (exhibitions, expositions, conferences, advertising promotions), sports activities (professional competitions, amateur competitions), education and science.
Festivals generally have specific themes, such as customs and specialties, culture, religion, folk customs, sports, politics and natural landscapes. As festivals are popular recreational activities with strong public participation, the current festivals present a lively scene. At present, it is also listed as a breakthrough for many cities to develop their own economy and enhance their image. Question: Weifang Kite Festival, Luoyang Peony Flower Festival, Qingdao Beer Festival,)
(4) Incentive tourism
Incentive Tourism Management Association (SITE) defines incentive tourism as: "Incentive tourism is a modern management tool that provides incentives for participants who achieve significant goals."
From the definition of incentive tourism, it can be seen that the objects of incentive tourism (such as employees, distributors and agents) must be able to achieve or even exceed the individual or overall performance of enterprises; The form of incentive tourism is usually an unusual tourism activity that enterprises provide certain funds to plan holidays and entrust professional tourism companies to carefully design; The purpose of incentive tourism is to reward those who have made great achievements in business and increase the centripetal force of participants to the enterprise.
Incentive tourism, as an effective management method, has long been popular abroad. Incentive tourism, as a common incentive method for enterprises, has made more and more outstanding employees get satisfactory salaries.
Group entertainment activities in incentive tourism contribute to the construction of corporate culture, creating a special contact opportunity for employees and managers, and colleagues can have friendly exchanges in a relaxed scene, thus enhancing the affinity and cohesion of enterprises. Incentive tourism has attracted the attention of major travel companies because of its high comprehensive benefits and high level of guests.
Edit here the scale and regional distribution of China convention and exhibition industry 1, and the scale status quo.
In 2009, China's convention and exhibition industry achieved further development. By the end of 2009, there were nearly 4,300 exhibition projects with a certain scale (over 2,000 square meters) in China, with a total of 1 0,344 exhibitions with a total area of 1 0,000 square meters. The number of applications for overseas exhibition projects is close to 2000; The number of exhibition venues in China has reached 3 16, and the total indoor net exhibition area of exhibition halls is close to 5 million square meters, of which 145 exhibition halls have a mobile net exhibition area of more than 5,000 square meters. It is estimated that the annual income of convention and exhibition industry will exceed 654.38+05 billion yuan.
Situation in 2008: There are 4,300 exhibition projects of a certain scale (over 2,000 square meters) in China, including 256 exhibitions over 30,000 square meters (30,000-50,000 square meters105,50,000 square meters15). The national exhibition hall covers an area of over 4.4 million square meters; In 2008, the total direct income of the national convention and exhibition industry was14.503 billion yuan, an increase of 9.88% compared with136.5438+9.9 billion yuan in 2007. There are 6,500 exhibition enterprises and several large joint-venture exhibition companies have been established.
2. Geographical distribution
[1] From a regional perspective, the exhibition industry in Beijing, Shandong, Liaoning, Zhejiang, Shanghai, Jiangsu, Guangdong, Fujian, Sichuan and other provinces and cities is very active, thus forming six major exhibition economic industrial belts in South China-Pearl River Delta, Yangtze River Delta, Bohai Rim, Northeast, Central and West. Among them, there are three outstanding advantages of convention and exhibition economy: the South China-Pearl River Delta convention and exhibition economic industrial belt centered on Guangzhou, the Yangtze River Delta convention and exhibition economic industrial belt centered on Shanghai, and the Bohai Sea convention and exhibition economic industrial belt centered on Beijing.
Take the most representative large-scale exposition as an example. In 2008, Guangdong, Zhejiang, Shanghai, Jiangsu, Shandong and Beijing accounted for 55% of the total number of national expositions. If the Expo area in China is divided quantitatively, it can be divided into three categories.
reference data
1. Research on market development and industry forecast of China convention and exhibition industry.
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