The arrival of Red Bull enriched the domestic beverage category and promoted the domestic functional beverage market. The slogan "Drink Red Bull when you are tired" is also widely known, and it has gradually become a leading international sports and energy drink brand in China.
From 65438 to 0998, according to the needs of enterprise development, the company moved its headquarters to the capital Beijing, and increased its capital by 1 100 million yuan, becoming one of the largest Sino-foreign joint venture beverage enterprises in Beijing.
After more than ten years of development, the company has four production bases in China, namely, Huairou in Beijing, Xianning in Hubei, Haikou in Hainan and Foshan in Guangdong, and has established more than 30 branches, representative offices and hundreds of offices. Products are sold to all provinces, municipalities and autonomous regions in China, and a complete, efficient and nationwide production, marketing and service network has been established.
Extended data:
199565438+In February, "Red Bull" came to China from Thailand with confidence in China market development and global strategic vision, and established Red Bull Energy Beverage Co., Ltd. to vigorously explore the China market. In the past twenty years, Red Bull Energy Beverage Co., Ltd. has established a nationwide sales network and organization.
Adhering to the international advanced business philosophy and management mode, and paying attention to guiding and cultivating the consumption concept, Red Bull Beverage has rapidly opened the China market and gradually developed into a leading brand in the beverage industry in China by virtue of its position and advantages as a "pioneer in the functional beverage market".
References:
Baidu Encyclopedia-Red Bull