1. Fierce market competition: With the rapid development of the Internet industry, video sharing platforms have sprung up, and the market competition is becoming increasingly fierce. In the competition with other platforms, Tudou failed to maintain market share, resulting in the loss of users and ultimately affecting operations.
2. Improper adjustment of content strategy: In terms of content strategy, Tudou failed to adjust and adapt to market demand in time. With the increasing diversification of Internet users' demand for video content, Tudou failed to keep up with the pace of content innovation and update, which led to the decrease of users' interest in it.
3. Tudou is a large video sharing website in China, and users can upload, watch, share and download short videos. With the slogan of "as long as it is always interesting", Tudou calls for interesting short videos around the world, and strives to become the first short video platform in the world.