Law-abiding is the basic moral accomplishment of every citizen, and as real estate salesmen, we should firmly establish this concept and understand its special significance to our professional activities.
1. Real estate is real estate, and its property right relies entirely on relevant legal documents to prove its existence;
2. Property rights transactions must also be completed through relevant legal procedures;
3. The main content of real estate sales staff is to promote others to conduct real estate transactions.
We must strictly abide by the relevant laws and regulations, otherwise, our service will not realize its value and we will lose our foundation.
(B) based on "integrity"
Real estate sales is a service provided for the purpose of promoting other people's transactions, which is essentially a dynamic process of information exchange. To facilitate the transaction, we must first make the other party believe in themselves. Compared with ordinary commercial services, real estate sales do not dominate physical goods. At this time, the word "sincerity" will play a greater role in promoting real estate sales.
sincere
Sincerely take the interests of customers as our responsibility, carefully analyze the specific situation of customers, tap the deepest needs of customers, and recommend the houses that are most suitable for their existing conditions.
honest
Tell your customers honestly what you know.
(3) Abide by credit
In modern commercial society, credit is an important factor to maintain the normal operation of economic activities. The service content of real estate brokerage industry is to promote customer transactions. Good credit can bring more customers to real estate sales staff and establish a good brand and reputation. Therefore, real estate sales personnel should firmly establish the idea that "credit is gold". On the one hand, we must keep our promise and do what we want. On the other hand, we should be careful not to make promises at will and avoid breaking promises.
(4) Due diligence
First of all, many aspects of real estate sales are essential. Therefore, salespeople must not omit it for the sake of saving trouble, nor can they be careless and perfunctory.
Secondly, real estate sales staff provide services to customers with their professional knowledge, market information and market experience. Therefore, real estate sales personnel must constantly improve their professional level in order to truly assume their professional responsibilities.
Third, real estate is a bulk asset. Some real estate transactions are often customers' business secrets or personal privacy. Colleagues, real estate transactions often involve many other secrets of customers. Therefore, unless the customer is involved in illegal activities, the salesperson must not spread the customer's secrets, let alone profit from them. They should strictly abide by Mimi for their customers and fully protect their interests.
Fourth, the sales staff's external service is carried out in the name of the company, so the real estate sales staff should bear certain responsibilities for their own company. On the one hand, we should try our best to achieve our own and the company's profit targets, on the other hand, we should resolutely safeguard the company's reputation and brand from practical actions.
(5) Fair competition, unity and cooperation.
Competition and cooperation always run through the whole process of real estate sales. How to face and deal with the relationship between competition and cooperation is one of the signs of a mature salesperson.
First of all, real estate sales staff should face the competition with a good attitude, not afraid of competition, and be brave in competition. Participate in the competition with a calm mind and in a fair way. I believe that what others can do can be done by us.
Secondly, we should devote ourselves to teamwork with a positive attitude. In order to increase their own performance, they maliciously vilify colleagues and set obstacles for colleagues, which not only hurts the sales performance of individuals, but also hurts the sales performance of the whole team and even the brand reputation of enterprises. Every salesperson has a different specialty. Therefore, the unity and sincere cooperation between teams will certainly meet the self-interest of each salesperson while improving the overall performance.
Basic requirements for professional ethics of real estate agents Article 2 The overall promotion of professional ethics of real estate agents requires the following three aspects:
First, the government and industry associations should actively formulate feasible and powerful laws and regulations, standardize industry management, formulate scientific industry policies, and establish an independent contract system under the * * * joint housing system.
The professional ethics and personal accomplishment of real estate agents are closely related to the commission. Under the existing storefront mode, the commission share of brokers is very low, so it is difficult for us to ask brokers to have good professional ethics and constantly improve their personal cultivation.
Under the independent contract system, the brokerage commission is much higher. For example, in the United States, brokers can get 80-85% commission, averaging $5,000. It is not difficult to imagine that, driven by the high commission share, brokers will do their best to strengthen their self-cultivation and abide by high-level professional ethics, so as to win the trust of customers, strive for long-term service to customers, get customers' recommendations, and then acquire new customers. This is the fundamental way to solve the professional ethics problem of real estate agents.
Second, real estate brokerage enterprises mainly do two things. On the one hand, based on the actual situation of enterprises, they adopt internal systems, codes, conventions, promises, vows, regulations and even slogans to establish a system of enterprise professional ethics. These flexible forms are easy to be accepted and implemented by employees and easy to form good work habits. Professional ethics, bearing the corporate culture and cohesion, has far-reaching influence and is an important driving factor for the service quality and management level of enterprises. The development of enterprises depends on high economic benefits, which are often the result of high-quality services. High service quality comes from high-level staff quality. The quality of employees mainly includes knowledge, ability and responsibility, among which responsibility is the most important. Employees with high professional ethics have a strong sense of responsibility, and the sense of responsibility of employees is an effective guarantee for service quality.
On the other hand, the implementation of independent contract system in enterprises is the most realistic way to solve the professional ethics problems of real estate agents at present. The transformation from the existing storefront mode to the independent contract system can not be realized in a short time. This requires a process. Not a mutation. Enterprises are of great significance in this process.
Under the existing storefront mode, the main obstacle for real estate brokerage enterprises to establish independent contract system is. Establishing an independent contract system means that the commission share of real estate agents is much higher. The share of the corresponding real estate brokerage enterprises will be reduced a lot. How to balance the interests of enterprises and employees is an important issue. But ... enterprises must realize that this is a trend. As the saying goes, "He who knows the times is a hero", actively exploring and solving this contradiction, promoting and taking the lead in establishing independent contracted real estate brokerage enterprises will inevitably attract more outstanding real estate brokers to join and enhance the overall competitiveness. So as to obtain better economic benefits through re-integration.
Third, real estate agents themselves should correctly understand the significance and value of professional ethics. If real estate agents have long-term career planning, they should pay more attention to the importance of professional ethics in realizing their own values. The emergence of brokerage behavior The first is because of the asymmetry of information. With the development of science and technology. There are more and more ways to obtain information, and the information industry has greatly promoted the labor productivity of brokerage activities.
We know that. The higher the labor productivity. The lower the labor value of a unit commodity. In order to maintain or pursue higher income (total value), real estate agents must gain more service opportunities by increasing customers or services. This requires real estate agents to constantly improve their service level, which includes personal ability and professional ethics in the process of brokerage service. Brokerage activities serve people. So first of all, we should pay attention to each other's subjective feelings. Real estate agents' working attitude, ways of dealing with people, manners and other things that belong to the category of professional ethics are most easily felt subjectively. Our client. The quality of service is often judged only from professional ethics first. For real estate agents, customers are God. We should provide "valuable" services to our customers. At the same time, we show our value through service. Let customers feel "value for money" or even "value for money" after paying the commission, so as to continuously expand the customer market, increase economic benefits and realize the "sustainable development" of the business, then we will succeed.
In the long-term brokerage activities. The content of professional ethics of real estate agents has covered all aspects of daily work, generally speaking. Basic contents such as dedication, honesty and trustworthiness, sincere attitude, diligence and equal hospitality are essential; At a higher level, it is to be able to do it regardless of whether it can be closed or not, regardless of the size of the business. What customers want to know, ask and expect can be solved with all their efforts and sincerity. Give full play to their professional knowledge and business advantages. Find the best way to solve the problem for customers. Everything you know, everything you can say. But also to keep learning and strive to improve their own quality and professional level.