North Face is called "North Face", but the real name of the brand is related to mountaineering, and the two founders are also mountaineering enthusiasts. The northern face refers to the most difficult and coldest northern slope in the mountain. The mountain on the north face sign is a semi-dome; Yosemite in the United States; After 1997, the brand slogan of "never stop exploring" also shows Beilian's deep outdoor genes.

North face has its own red and white labels, all red! This is a European branch line that was born on 20 16, the 50th anniversary of the founding of Beimian. Behind it is the Italian trend brand Slam Jam, which not only maintains the essence of outdoor, but also adds more street style and artistic and cultural elements.

Extended data "The NorthFace? The name "North" comes from the north slope of the coldest and most difficult mountain to climb. The image comes from the semi-dome, from Yosemite National Park, California, USA.

So the Chinese name is "North", which means exploring the most difficult and dangerous outdoor spirit. 1997, north face? Adopted a brand-new slogan "never stop exploring", which has since become the most important spiritual slogan of the brand.

Baidu Encyclopedia-North Face