The logo takes dancing lines as the main creative element, and the main part is composed of four festive ribbons, which are shaped like rolling distant mountains and express the unique natural features and regional characteristics of Shanxi.

The four smart ribbons also express the warm and hospitable wishes of Shanxi people, and welcome tourists from all directions.

The middle logo "China, Shanxi" and the lower logo "Shanxi" are written in English and Chinese respectively, which intuitively expresses to the public that this logo is the tourism image logo of Shanxi. The Chinese character "Jin Jin Shanmei" in the logo and its English translation are the slogan of Shanxi tourism theme, which is used to express the good character of Shanxi people's honesty and trustworthiness and the resource endowment of Shanxi tourism humanity and beauty.