Question 2: Help me analyze a print advertisement. Thank you. Slogan: No, no, slogan is the best slogan. Advertising purpose: In order to establish brand image and function. Of course, you can invest money in the media and print media, and there is no place to spend it. Tactics: exaggeration, obvious color matching: how do you think the colors at the fire scene should be typeset? ? It should be said that the composition of this painting is a very simple advertising idea, and there is no need to analyze so many things.
Question 3: How to analyze a good graphic design work from the aspects of graphic composition, screen theme and color selection? We can start with the theme of the design to see whether the theme is distinctive, whether the concept is innovative and so on.
Question 4: Please give an example to analyze the characteristics of print advertising and a film and television advertising creativity: advertising copy can evaluate the artistic conception of advertising language or copy. Advertising positioning: product positioning is accurate and unique. Advertising design: It can be said that it is some popular elements in design.
Question 5: How to write an advertisement analysis report for an advertisement analysis?
First, the writing of general advertising analysis conclusion
Skills of analyzing advertisements
1) What eye-catching techniques are used in the advertisement?
2) Do advertisements use skills to build consumer confidence?
3) Does the advertisement have the skill of using * * * desire?
4) Does the advertisement use techniques that emphasize urgency?
5) Does the advertisement use the skill of seeking consumers' response?
1) What eye-catching techniques are used in the advertisement?
Is there anything noteworthy, unexpected, interesting or unusual?
Have advertisers applied the following related skills?
Senses: action, color, light, sound, music, vision (computer animation or slow motion, etc. )
Emotionally: Any pleasant associations? Including sex, sight, action, funny, family warmth, pets and so on.
Ideologically: news, list, demonstration, announcement, market opening, article mention, story, demonstration and competition.
2) Do advertisements use skills to build consumer confidence?
Do you already know or like or trust the spokesperson, recommender, actor or model of the advertisement?
Is the advertising spokesperson an authority figure? (such as experts and smart people) or on behalf of friends (people you like, people you want to be, people who want to stand by you, including cute cartoon characters)?
What are the main sentences they use? Trust, honesty, reliability, etc. )
Some nonverbal expressions (such as smile, intonation, sincere eyes or expressions)
In the advertisement of e-mail, do you mark personal friendly contacts, and do you perceive or know the brand name? Company name? Company logo and packaging?
3) Does the advertisement have the skill of using * * * desire?
What announcement does the product emphasize? What are his main words? Image? Any measurable announcement? Is it a subjective opinion or a general compliment?
Who are the target consumers? Is that you? (If not, it belongs to a group that is not targeted, interested or hostile to advertising)
What is the motivation of the target audience to seek certain benefits? Acquisition, evasion, removal, protection?
4) Does the advertisement use techniques that emphasize urgency?
If it's not urgent, is this advertisement a sales advertisement appealed by Ruanwen? For a standard commodity, is it a long-term repeated advertising?
If it is an urgent appeal, what word do they use? Come and buy, come on, there will be a big sale on a certain date, otherwise you will lose money if you don't come to Haokang?
5) Does the advertisement use the skill of seeking consumers' response?
Do advertisements use the following words to stimulate consumers' behavior? Do now, buy now, act, join, smoke, drink, taste and so on.
If there are no words, this advertisement will make me feel good about the image of the company or product and seek a more favorable view or position.
The framework of advertising content analysis and writing
In addition to the conclusion of the previous advertisement analysis, you should also make a more detailed analysis of the structure of the advertisement itself?
1. Who is the advertiser?
Who is the advertiser? Are they famous or not? Expert or authority? Anyway, we don't just know who they are. And how much they weigh? What's the background?
2. What elements does the advertisement contain?
In written or visual materials, we must point out the main ideas and image parts, and then analyze how these materials are arranged.
3. What is the purpose of the advertisement?
Does this advertisement mean to make the audience happy?
It is also an information advertisement (announcement of new products or announcement of new products' functions). )
Or a persuasive advertisement?
Provide some insights? Change or strengthen the audience's ideas.
Point: Many things have multiple uses at the same time, so it is very important to explore the overlap of these uses.
Did this advertisement achieve his purpose?
In print advertisements, we should ask, what are their strategies to achieve their goals and effects? It will lead us to feel or think, and maybe even do something special.
5. Who is the target audience of this advertisement?
Who is the audience? When you read an advertisement, think about which audience and potential consumers they are trying to attract.
Who would want their stuff? How do their consumers decide? From age, gender, class? There may be many ways to get a new ... >; & gt
Question 6: From what aspects should we analyze an advertising work? Analyze whether the advertising theme and advertising channels are consistent with the advertising audience, whether the advertising budget is reasonable, and whether the advertising forecast is close to the advertising effect.
Question 7: How to analyze a good graphic design work from what aspects? Thank you. The more detailed, the better. First, analyze it from the perspective of composition: formal beauty composition, nine-square grid composition, cross composition, triangle composition, trisection composition, A-shaped composition, S-shaped composition, V-shaped composition, C-shaped composition, O-shaped composition and W-shaped composition.
Then it analyzes from the perspective of color: the principle of color formation, the elements of color composition, the principle of color mixing, the way of color contrast, the way of color harmony and the symbolic significance of color.
Finally, the overall analysis.
Question 8: What aspects should be discussed in the case analysis of a print advertisement? 10 such an abstract question
Question 9: How to judge the quality of a graphic design work? Design belongs to the category of practical art. I have been working for ten years and found that behind the grandiose market, there are more and more shoddy works. Formulaic and templated design products have widened the gap between the whole industry and Japan, South Korea, Europe and America. Many customers, who don't have the basic professional quality of fine arts, usually refer to other similar product promotion schemes, such as empty and general slogans, such as "atmosphere", "modernity", "internationalization" and "nobility". Waves in the clouds. The result is often the same visual garbage.
The proliferation of real estate advertisements in recent years is the best example. Ten years ago, those beautiful things that are pleasing to the eye and shine at the moment gradually gave birth to countless twin brothers. Although the real estate developer called Zhang Zi, the advertisement was made like a mother, which led to visual fatigue and increased the cost of publicity. Of course, house prices skyrocketed and speculators gathered. The real estate market has always been a seller's market, especially in recent years, they have no worries about not selling their houses. Therefore, advertisements are just deaf ears and decorations for them. A dispensable thing, we don't have to worry about its quality.
Anyway, the judgment of design quality depends on market inspection and industry standards. For so many years, design cannot develop healthily. The main sticking point is that the market is demonized and the standards in the industry are not clear. In the face of a work, there are often different views. As the saying goes, different people have different opinions. Then, how to successfully choose the most suitable advertising scheme for your own enterprise has become a major problem that puzzles many executives. Of course, the situation of "related households" is another matter. Below, from the perspective of a design practitioner, I will give some suggestions to friends who have this problem in the most popular language. You may have a better evaluation method or leave a message for discussion. The evaluation of graphic design works should follow the following principles: no soil → beauty → significance.
The standard of these seven words seems simple, and it is enough to shoot 80% of the design drafts on the market at present. These three points must be met in turn in the direction indicated by the arrow. If you can reach the third standard in turn, it must be a good work. It is important to meet in order. Many design competitions put the cart before the horse and overemphasized the connotation, which led to the emergence of many works of visual violence. The form and expression are extremely rough. Even if such a thing wins a gold medal and a silver medal, it will not pass the market test. Can't play the basic role of advertising. No soil: what is emphasized here is not to say that there can be no local or national elements. Many "earth" works also have high aesthetic value, such as paper-cutting, shadow play and other folk album works. The "soil" here refers to vulgarity, or vulgarity. For example, an infertility advertisement put a big fat man. Green trees and blue sky in real estate advertisements and so on. There is basically a principle here. In the same form, one hundred repetitions are dirt, and ten thousand repetitions are dirt. The same theme, often from a different angle, in a different form, will have the effect of Lu' an flower.
Good-looking: Good-looking here refers to the aesthetic feeling of form, which mainly examines the designer's ability to control color, composition, graphics and images. Good-looking can be tedious, concise, classical and modern. The more beautiful a work is, the closer it is to the standard of a work of art. For example, the tension and beauty of many movie posters are not lost to any master of art.
Connotation: this is the most difficult point for designers, not because of the difficulty of "connotation" itself, but because we must meet the first two standards before we can discuss the connotation of the work. The connotation of the work examines the knowledge of the designer, reflects the designer's cognition and depth of the product, and requires the designer Bo Gu to be close. We should not only be familiar with product knowledge, but also understand the relevant cultural background and connotation. At this point, Japanese designers are more advanced. Of course, in the actual market demand, many design products do not require connotation, which mainly depends on the education level of the target consumer groups. Otherwise, the connotation is there, no one can understand it, and it also deviates from the basic principles of advertising.
Question 10: How to evaluate a print advertisement? The teacher taught us to analyze the examination questions from the aspects of creativity (pictures, content), placement, target audience and advertising effect.
Advertising, right? That should be no problem. Come on!