The origin of teabags

Thomas Lipton (1850- 193 1), the founder of Lipton Black Tea, was born in Glasgow, central Scotland, where his parents run a cream ham retail store. Thomas had lofty ideals since he was a child. At the age of fifteen, he crossed the ocean from his hometown and came to the United States to create a swing. When Thomas arrived in the United States, he learned that there was a shortage of manpower and many employment opportunities in the south, so he went to the south to do various jobs.

In his third year in the United States, Thomas became an assistant in the food department of a department store in new york. He learned many management skills of American stores here, and because of his cleverness and diligence, he soon became an important figure. When Thomas first arrived in America, he had only $8 on him. When he returned to his hometown Glasgow in 1869, he had already saved 500 dollars. Thomas, 2 1 year-old, started his own food business in Glasgow, giving full play to the American management style and full of business ideas. By 1880, he has more than 20 food branches.

With the development of food business, Thomas is also keen on black tea business. Because black tea was a very special drink at that time, only pharmacies, hardware stores and coffee shops had it. Thomas was the first person who decided to make it easy for the public to buy black tea. He displayed Lipton black tea together with the daily food such as ham, bacon and oil in the shop. But after being exploited by middlemen, the price of tea is not cheap. In order to make black tea a daily drink, he bought it directly from tea importers and developed his own unique brand technology to create original black tea.

Soon, Thomas found that there were subtle differences in the taste of black tea due to different water quality. For example, black tea suitable for Manchester's water quality will be completely stale in London. So he asked local branches to send local water regularly, and then established different brands with different water quality in various places to slogan "Lipton black tea with perfect combination of water in your hometown". Besides, Thomas sells tea in different ways. In the past, tea was sold by weight, but Lipton changed it into small packages, which were divided into l/4 pounds, l/2 pounds, L pounds and other packages with different weights. The packaged tea can not only retain the flavor of tea, but also indicate the quality of tea on the packaging bag, so that buyers can rest assured.

Thomas is an excellent black tea marketer. He knows the British love for black tea, and he knows to attract buyers with unique marketing methods. He is a legend in British advertising. He has been operating black tea for less than a year and made a wise decision to buy 7,000 mu of tea garden in Ceylon. He often has novel and unexpected ideas. The most unique thing is that he has been looking for a publicity technique that can directly attract buyers, so he has been constantly renovating his own publicity techniques, such as drawing a posture of a local tea-picking girl in Ceylon on the packaging bag and marking it with the words "directly entering the teapot from the tea garden". For another example, in order to promote sales, 200 people were hired to wear Chinese clothes as campaign advertisers, and advertising posters in more than 20 languages were printed.

1892, Lipton set up a factory in the United States and set up a branch in Kolkata, India two years later. 1898, Thomas Lipton was knighted by the queen and won the title of "the king of black tea in the world". 193l, Thomas Lipton died in London and was finally buried in his hometown Glasgow. Today, the foundation laid by Thomas and the entrepreneurial spirit of innovation and change of later generations take bagged black tea as the main product and sell it all over the world. Lipton has almost become synonymous with black tea, and its fragrance can be tasted in every corner of the world.

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