Of course, behind this achievement, we all benefited from the superb technology of this brewer, that is, Mr. Wang Hongbin, the chairman of Maotai Town Golden Sauce Wine Industry.
It takes 30 years of hard work to make good wine and good sauce is deeply rooted in people's hearts.
16 years old, Mr. Wang Hongbin entered the production workshop of Maotai Distillery and began to learn wine making, from monitor, sommelier to sommelier. He started as a front-line production worker, relying on his family's craftsmanship and love for winemaking, while learning winemaking technology, he summed up his winemaking experience. From 65438 to 0996, Maotai Town Jinjiang Liquor Co., Ltd. was founded in renhuai city, Guizhou Province, based on the family heirloom "Wang Family Less Houses".
Wang Hongbin told reporters that he was only in his twenties when the Golden Sauce Wine Industry was founded. Many people are not optimistic about themselves and face great pressure, but these pressures are also the driving force for him to brew good wine.
How to brew a good Maotai-flavor wine? With his love for wine-making, he applied the wine-making skills handed down from his family and the wine-making experience he learned in Maotai Distillery to the newly-built golden sauce wine industry, bringing forth the old and bringing forth the new. In the choice of raw materials, he strictly controls the quality. In the production cycle, he is the first to get off work every day, and he has already arrived at the brewing site at four in the morning. Before the worker starts work, he can check the production status of each workshop, each shift and each cellar, which are clearly understood so that the worker can control it when making wine. After the wine is produced, he will taste it himself to ensure the quality of the wine is up to standard.
After decades of persistence, kung fu finally paid off. Now, the phrase "good sauce and golden sauce" is deeply rooted in Maotai Town.
Store aged wine
Second, spare no effort to learn and innovate and win numerous honors.
After years of efforts, under the leadership of Wang Hongbin, the golden sauce wine industry is well-known in Maotai Town, Guizhou Province. But at this time, Wang Hongbin was not satisfied with the achievements in brewing technology, and had a new goal: to expand the family business, let more people know about the good wine brewed by the Golden Sauce Wine Industry and the brewing culture of Maotai Town.
After years of hard work, Wang Hongbin has successively won the titles of member of Guizhou Liquor Evaluation Committee, national first-class sommelier, master of China sauce flavor and intangible cultural heritage. Jinjiang wine industry has also become a large-scale enterprise built in full accordance with national wine production standards. In 20 12, a series of liquors produced by Jinjiang Liquor Industry were rated as "China Quality Liquor" and "China Famous Trademark" by China Light Industry Product Quality Assurance Center. In 20 17, "Golden Maotai-flavor Liquor" was rated as "Top Ten Famous Liquor in Zunyi" by Zunyi Municipal Government and china alcoholic drinks association.
Under his management, the golden sauce wine industry is no longer a small private workshop in the past, but a production workshop built in full accordance with the production standards of national wine, which deserves people's attention. 1997, Jinjiang Liquor Industry was rated as a star township enterprise in Maotai Town.
Third, a cup of maotai-flavor wine, interpretation of the immortal legend on the tip of the tongue
How does Mr. Wang Hongbin brew wine in a down-to-earth way? In his view, the skill of Maotai-flavor wine has been passed down for thousands of years. Can it be done overnight? All he has to do is turn a cup of maotai-flavor wine into an immortal legend on the tip of his tongue!
Today's golden sauce wine industry is growing step by step, but even so, he still maintains enough calmness and rationality. In the choice of raw materials, we should strictly control the quality, only choose good sorghum and wheat, otherwise we will not use them. Only by combining high-quality raw materials with skilled brewing skills and combining with the regional conditions of Maotai Town can authentic Maotai-flavor liquor be brewed.
With this persistent spirit, Mr. Wang Hongbin sticks to the brand of Wangsan Liquor and dedicates authentic Maotai-flavor liquor to the world. "Good sauce and golden sauce" is not a slogan, but a spiritual inheritance. While inheriting the tradition, Mr. Wang completed the phoenix nirvana from the burning house of the Wangs to the golden sauce wine industry with his love and persistence in wine making.
Fourth, I love the beautiful sauce in this life, and I will join hands with Shang Shulang to create Shang Shulang's sauce-flavored wine.
20 19, Mr. Wang Hongbin cooperated with Henan Shangshulang Liquor Co., Ltd. to develop "Shangshulang Fu Maotai-flavor Liquor".
Why choose Henan? Choose Henan Shangshulang? Mr. Wang Hongbin told reporters that Henan is a big wine consumption province in China, with a large market capacity. Choosing Henan Shangshulang Wine Industry is both parties' love for Maotai-flavor wine and their insistence on quality brand. In particular, Mr. Cha, the founder of Henan Shangshulang Liquor Industry, visited Maotai Town for many times to observe and learn the whole process of Moutai from brewing to brewing. He was impressed by his persistence in creating a good maotai-flavor wine, so he decided to jointly develop Shangshulang maotai-flavor wine.
Nowadays, Shang Shulang Maotai-flavor wine brewed by Mr. Wang Hongbin has appeared in the Henan market. Since its listing, it has been deeply loved by consumers, and its sales exceeded10 million yuan in just a few months.
For such achievements, Mr. Wang Hongbin and Mr. Cha Zong, the founder of Shang Shu Lang, also said that they would pay more attention to the brewing of Shang Shulang Maotai-flavor wine in the future, adhere to the quality and dedicate better Maotai-flavor wine to more consumers.
Wang Hongbin, chairman of Golden Sauce Wine Industry, said: "The opportunities brought by the sauce wine fever will only be provided to the prepared enterprises, and not all enterprises can benefit from it. Enterprises that adhere to quality and traditional craftsmanship for a long time will become the ultimate winners. " Shang's maotai-flavor wine must be dedicated to one thing; Do not forget your initiative mind, forge ahead.
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