1, Haier: With the advent of the Internet and the Internet of Things, users' consumption needs have been upgraded, and they are no longer satisfied with a single template, but are developing into a transitional mode of personalized customization. Haier seized the opportunity of the change in this new era, put forward the brand positioning of "the leader in the Internet of Things era", and innovated to open the intelligent customization mode.

2. Commander-in-Chief: the pioneer of light fashion household appliances, "light" means the doctrine of the mean, advocating simplicity and authenticity, not affected by the current changing trend, only from the heart. Light fashion represents a simple and exquisite culture that returns to the essence. It is not unconventional or exaggerated, but a truly connotative fashion.

Second, the brand concept is different.

1, Haier: Use the power of science and technology to create a beautiful life, and combine intelligent technology with family scenes to create a brand-new family living experience with a sense of science and technology and futurity.

Through continuous exploration and innovation in the field of smart home appliances, Haier has established a personalized relationship with users, allowing users to truly participate in product design, and interpreted Haier's global brand image of smart home appliances, which is user-centered and committed to the integration of technological innovation and industrial design, intelligent technology and life aesthetics.

2. Commander-in-Chief: Is balance aesthetics "light" or "moderate"?

The "light fashion" of Commander-in-Chief Electric Appliances is to simplify household appliances to the extreme. All categories of Commander-in-Chief Electrical Appliances are created by top international designers, reinterpreting fashion and simplicity. The clean and concise product design eliminates all unnecessary complexity, naturally blends with the environment, and outlines the fashionable home style with minimalist elements.

Third, different distribution methods.

1, Haier brand is often used in large shopping malls or high-end shopping centers;

2, and Haier commander is not, it is usually used in home appliances to the countryside activities, belonging to a more affordable and cost-effective brand.