On September 26th, the 16th Beijing Auto Show opened. At the Beijing Auto Show, GAC Mitsubishi released the medium-term plan for 2022 and the brand slogan "Harnessing the Interest in Exploration", hoping to move forward with consumers with a brand-new attitude. By appealing to users' emotions, innovating marketing models and enhancing product strength, the brand, marketing and product "troika" are jointly driven, aiming at bringing consumers a higher automobile value experience.
The medium-term plan was officially released.
In the face of changes in the automobile market, Mitsubishi Motors released a medium-term plan in July this year, which will build the China market into a region driven by Mitsubishi Motors' global growth through cooperation with Guangzhou Automobile Group.
Mu Yi Yashi, general manager of GAC Mitsubishi, said at the Beijing Auto Show that in 2022, GAC Mitsubishi will push forward the focused medium-term planning, use GAC Mitsubishi R&D Center for on-site research and development, and launch at least 65,438+0 new models every year to promote brand reform and marketing innovation and become a unique automobile brand.
Brand slogan debut: controlling the interest in exploration
At the Beijing Auto Show, Li Quming, executive deputy general manager of GAC Mitsubishi, released the brand slogan-"Harnessing the interest in exploration". From its slogan, it is not difficult to see GAC Mitsubishi's pursuit of driving pleasure and fearless spirit of exploring the future, encouraging everyone to explore and innovate. Its slogan coincides with the characteristics of users full of vitality and courage to explore.
In the second half of 2020, GAC Mitsubishi invited car owners and consumers to participate in its vehicle-related marketing activities, focusing on users' life scenes, so that consumers can fully feel the charm of their models.
In terms of products, GAC Mitsubishi launched 2020 models this year? Both Outlander and Pajero Jinchang are exploring ways to connect with consumers, whether it is releasing brand slogans, innovative marketing or product development.
In terms of new energy, GAC Mitsubishi will comply with national policies and open pure circuit lines. Of course, at present, Mitsubishi's plug-in hybrid (PHEV) model has certain advantages in the world, and it is not ruled out that it will continue to be deeply cultivated in this field in the future. Japanese mainstream brands, after having the advantages of hybrid brand reputation and mature hybrid technology, also participate in the research and development and production of PHEV models, which may make GAC Mitsubishi feel certain pressure. However, Guangzhou Automobile Group will introduce its technological advantages to Mitsubishi in the future and launch products that meet market demand. More group plans will be announced at 165438+ 10 Guangzhou Auto Show.
Guangzhou Automobile Mitsubishi's booth at Beijing Auto Show can not only experience the meaning of "controlling exploration interest". You can also feel the advantages of large space and high performance of the 2020 Outlander, which can meet the travel needs of the whole family and is a home SUV worth buying. In addition, you can also take a close look at Pajero 12 winning the Dakar Rally Championship. Finally, Mitsubishi's new generation Song is naturally indispensable, and its excellent handling makes it a model with good driving pleasure in the 654.38+0.5 million SUV.
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.