Chen Siying, CEO of Weipai, said at the press conference that Weipai put all the most advanced technologies in the industry and what he wanted to say to users in Blue Mountain, which was better than "the best SUV within 5 million". Although there was no roll call at the press conference, according to these slogans, it is definitely ideal.
In fact, Blue Mountain itself can't pick out too many faults in product strength. The wheelbase of 3050mm in Blue Mountain is the big brother in front of the ideal L7 and L8, and the layout of six seats in the car is consistent with the ideal. In terms of functional configuration, Blue Mountain, L7 and L8 are all made of various materials, and some of them have touched users. In terms of power output, the blue mountain four-wheel drive model is higher than ideal, and in terms of fuel consumption performance, the blue mountain is lower; Another detail is that the Blue Mountain 1.5T engine only needs to add 92 # gasoline, while the ideal model must add 95 # gasoline. This detail determines that the cost of car use in the later period of Blue Mountain is bound to be lower, and the places to go are wider (95# cannot be found in some remote areas).
So simply compare the parameters or configuration, holding 300,000, you will definitely choose Blue Mountain! But of these two cars, will friends really choose Blue Mountain so decisively? No, I believe many friends will weigh it, on the one hand, weighing technology, on the other hand, weighing brand image. There is a reality that we have to admit, that is, Wei brand is not ideal in shaping brand image.
Chen Siying's remarks made everyone feel that the Great Wall, as an old-fashioned large-scale automobile enterprise, seems to be somewhat lacking in atmosphere.
In fact, the Great Wall itself is much richer than the ideal in technology accumulation, brand accumulation and experience accumulation. This time, Blue Mountain almost suppressed the ideal L7 and L8 models in all directions. If only from the perspective of product strength, Blue Mountain is fully qualified to compete with the ideal model.
However, Wei Pai never seems to know where Wei Pai's shortcomings are. After Weipai faded out of the VV series, the biggest problem was that there was no high-end design. Later, the coffee series was launched. Although the design inherits the family style of VV series, at first glance, it is a variety of magical changes based on Pierre leclerc's original work. At the beginning of the appearance of Blue Mountain, it was even more ugly by netizens, and the front face was hastily designed.
In fact, this time it only gained the upper hand to a certain extent, which actually caused another damage to the brand image of Wei brand. However, at this time, Ideal has compared with the old high-end brands in sales volume, and the comparison objects are basically concentrated on Mercedes-Benz, BMW X5 and other models, so from the perspective of brand building, Weilai brand is indeed relatively backward.
For Li Xiang, a person who starts a business on the Internet, he will only be more excited when he encounters a cyber fight, and there is no reason to hide. On April 15, Li Xiang made a speech about stepping on the guard card. There is no mention of the guard card, but every sentence is about the guard card. Finally, Li Xiang directly explained that this kind of stepping is brushing the sense of existence, and the fundamental reason for brushing the sense of existence is that the enterprise has not invested resources and energy to establish an organization that supports everyone's continuous success.
In fact, this time, just like Audi sued Weilai for using ES in Europe, on the surface, the new forces were suspected of infringement or did unreasonable things, but in fact it revealed Audi's lack of confidence in electric vehicles. After all, Lexus should be the first to worry about this naming.
Finally, the two brands are also very interesting in the choice of batteries. Wei brand chose Contemporary Ampere Technology Co., Ltd., and the ideal L7 entry model chose Honeycomb Energy, a subsidiary of Great Wall. Therefore, these big coffees are quarreling on the surface, and behind them are business.
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