? This slogan is posted on the pork stall of a farmer's market in Guangzhou Bridge. This is particularly eye-catching in seven or eight pork stalls in the market.
The organizer of this booth is Zhang Qingyuan, a college student who graduated nearly three years ago. Every morning, Zhang Qingyuan waved a cleaver at the booth, or chopped ribs or bones. Skilled knife workers often win the praise of many customers.
? Your melancholy eyes, sparse stubble, and fantastic knife skills have betrayed you deeply. ? Stephen Chow's description of the pork guy in "Domestic Lingling Paint" is no exaggeration to put it on Zhang Qingyuan.
20 12 February, after graduating from Nanchang Institute of Technology, Zhang Qingyuan was recruited as a management trainee by the local No.1 Pig. Since then, Zhang Qingyuan has contracted a booth to start a small business under the system of "the first pig in the local area". ? I am now engaged in a promising career. I spend 8,000 yuan a month in Shiqiao, not to mention that Ding Lei, the boss of Netease, has come to raise pigs. ? Zhang Qingyuan believes that selling pork is a brand-new career choice.
In today's frequent food safety incidents, the public's fragile nerves are stimulated again and again by clenbuterol and other issues, so it is easy for agricultural products that highlight the concept of green and organic to stand out.
Fight? Hard soil, hard fragrance and hard safety? Soil Pig No.1, the brand of green agriculture banner, achieved a revenue of 30 million yuan in the year when 20 12 was established. Since then, the income has doubled almost every year. By 20 12 and 1, the income of local pigs has exceeded 400 million yuan. Even before, it was reported that Lenovo and other institutions were interested in taking a stake in Soil Pig No.1..
The local pigs, although very rustic, are also very fragrant and can create wealth. And this is just the tip of the iceberg of green agriculture.
Academic pork Lao
At 5 am on April 20th, after killing 300 Jin? First place local pork? It was transported to a farmer's market in Guangzhou Bridge. As usual? Pork man? Zhang Qingyuan started with a knife? Do you know how to solve pigs? . In less than half an hour, Zhang Qingyuan completely decomposed the different parts of the pork and prepared to open the door to welcome guests. Because a pig can be divided into 23 products, and the parts, quality and price of each product are different, the proficiency of knife workers directly affects the economic benefits of stalls.
? I have received 45 days of professional training, and I am an academic. ? While showing off his swordsmanship, Zhang Qingyuan talked about the technical training given to him by the company (the first local pig).
Unlike most people who eat pork, Zhang Qingyuan is a graduate of a regular full-time university. Different from most college students, Zhang Qingyuan didn't find a job or a part-time job properly, but saw the prospect of green agriculture, rented a booth in the farmer's market and did local pork business.
In fact, Zhang Qingyuan is not the first college student to sell pork. As early as 2000, Lu Buxuan, a Peking University graduate who was forced to set up a stall to sell pork, was the first college student pork guy who was famous all over the country. At that time, Bobby Chen, the founder of the first local pig, read the news of Lu Buxuan in the newspaper and tried to go? Help? The Peking University alumnus later discovered that Lu Buxuan made a lot of money selling pork, and he didn't need any subsidy at all.
? A stall sells about one pig a day on average, while Lao Lu (Lu Buxuan) can sell more than a dozen pigs a day, so she is very experienced in stall management. ? Bobby Chen thinks Lu Buxuan's? Selling meat classics? Can help their students improve their sales ability.
So, in August of 20 12, Bobby Chen invited Lu Buxuan to Guangzhou and offered to do it? Butcher school? . Two from Peking University? Meat man? , hit it off. In addition, Bobby Chen subsidized schools, and Lu Buxuan compiled textbooks for butcher schools, covering marketing, nutrition, etiquette, cooking and other subjects.
In addition, Bobby Chen also lets students go to farms to learn about the scientific breeding of pigs. Hope? Are they all high-quality butchers familiar with the whole industrial process? . ? Do you want to sell the standard of Peking University when you sell meat? Is what Bobby Chen used to say at that time.
Lu Buxuan, a pork guy from Peking University, had his first class at the butcher school and was very popular. He condensed his years of selling pork into a 200,000-word teaching flash drive. ? In fact, selling pork is a word-of-mouth operation. It became famous in 2003, but it reached the peak of selling pork as early as 200 1. The key is to provide services in a down-to-earth manner. ? A face of simple and honest image of Lu Buxuan said.
? I was forced to sell pork at that time, but now students will have a smarter and longer-term plan to sell pork. ? Lu Buxuan believes that with the increasing attention to the pig industry, the butcher school will train more and more high-quality butchers who are familiar with the whole industrial process and truly become a professional planner? Make a living? .
Zhang Qingyuan is one of the people who make a living through butcher school. ? I entered the company training on February 20 12. At that time, the training institution was called Dragon Tiger Leopard Training School, or was it a very? Terrapin? The name of. ? Zhang Qingyuan recalled. On may 20 12, the dragon, tiger and leopard training school was officially renamed as the butcher school.
? Because it is high-end green soil pork, service is still very important. ? According to Zhang Qingyuan, during the 45-day training, everything was covered, from academic marketing theory to basic etiquette and appearance. Now whenever customers come to visit, he will provide the most suitable products according to their needs, and his hometown in Guangxi can also speak authentic Cantonese, which also brings him closer to customers.
In order to facilitate his work, Zhang Qingyuan rented a house near the farmer's market. Its room layout is the same as that of ordinary single office workers? A laptop, messy bedding and simple furniture. However, his bedside notes caught the reporter's attention.
? This is my training notes at that time. In addition to military training and field work in the market, almost all training contents are recorded. ? Zhang Qingyuan said,? At that time, the company recruited about 180 college students from universities, and after eliminating 30%-40% of them, the remaining talents successfully moved to stalls. 45 days of training is actually more like a knockout. ?
? The annual salary advertised by the company when recruiting is 80,000, which is not so easy to earn. ? He recalled with emotion the hardships at that time.
In this regard, Bobby Chen also admitted that as high as 30%-40% of the eliminators are mainly eliminated by the company, and the passive elimination caused by social and family pressure is not the mainstream.
Boss's boss
? Although selling pork is not? Gao Fushuai? Career, but not reduced to? Silk? . ? Zhang Qingyuan has always been very resistant to social prejudice. Zheng Tu's rude pork guy in Water Margin has become a thing of the past, and the industry of pork guy is also undergoing many changes. ?
It is not a case that a college student like Zhang Qingyuan becomes a pork eater. ? College students work as salesmen for the company with a monthly salary of more than 3,000 yuan. If they contract booths, their income may reach 5000- 1 10,000 yuan/month. Being a contractor is better than being a salesman. A person contracts several stalls and earns 400,000 to 500,000 yuan a year. ? Bobby Chen said that because the income gap may be very large, many college students' salesmen will turn to contractors and become bosses at their own expense.
? At present, I am still an employee of the company, only from a salesman who receives a fixed salary every month to a salesman who faces certain sales risks and has more independent space. The relationship with the company is more like the boss under the boss. ? Zhang Qingyuan explained that he didn't leave the local first pig.
As a typical college student who successfully transformed from a salesman to a contractor, Zhang Qingyuan has become a model of publicity inside and outside the company. He proudly said: every time I have a meeting, I will talk about my business. I am almost a star. ?
? The company can help me choose the location and slogan of the booth, and even help me pay some admission fees as long as I bear the monthly rent of 1300 yuan. ? Zhang Qingyuan said that another 20,000 yuan deposit must be given to the company (Tuzhu No.1), which can be fully returned after the contract expires.
In fact, there are two business models for the No.1 local pig system. One is to be an ordinary salesman, who can earn more than 3000 yuan a month to ensure the harvest during drought and flood. The other is to become a contractor and run a pork stall like Zhang Qingyuan. It is understood that the income of the contractor generally includes: the basic salary paid by the company above 65438 +0000 yuan+sales difference+bonus exceeding the scheduled sales. Among them, the sales price difference is the biggest source of income. For example, the price paid by the company to the contractor is per catty 15 yuan. If the contractor sells it at the price of per catty 17 yuan, he can earn the difference in 2 yuan. Moreover, the contractor's sales price must be within the legal market price range specified in 1, so as to avoid market disruption caused by low-price competition. In addition, there is a certain percentage of bonus for the part that exceeds the established sales volume every month.
? The model of "Soil Pig No.1" provides a platform for many college students who have just entered the society to start their own businesses. Compared with other industries, selling pork can be said to be the lowest-cost entrepreneurial behavior. After primitive accumulation, you can realize some of your own ideas. ? Zhang Qingyuan thinks so about his future. I hope to further expand the number of contracted booths. ?
But even if the cost is low, this business is not without risks? No capital to buy or sell? . In a first-tier city like Guangzhou, it is difficult to survive only on the salary of 1 000 yuan paid by the company, and there is a problem of leftover meat in pork sales. Once there is a large range of leftover meat, it will be a very headache. At most, there are more than 50 kilograms of leftover meat in Zhang Qingyuan's booth, and his current highest sales volume is 300 kilograms.
? The company's attitude towards selling overnight meat is almost zero tolerance, and there is a special regulatory department to supervise this matter. Once found, it is very likely to be fired. ? Zhang Qingyuan recalled that there was a dilemma of large-scale leftover meat at that time, but he could only sell it to nearby restaurants at a low price. When he first took over the stall, there were not many restaurants and there was great pressure. ? Being a contractor is not really unprofitable business. If you want to earn more, you still have to take some risks. ?
Regarding risks, I have to mention the fluctuation of pork prices. At present, the way of raising pigs in China is still mainly free-range farming by farmers, and the scale is not enough. Therefore, it is common to rush in when making money and abandon when losing money, which makes pork prices always show a ups and downs cycle in recent years.
? The price of pork has been affected by the three-year sow production cycle for a long time, and the short-term fluctuation is mainly caused by sudden factors such as epidemic diseases, which lead to the short-term skyrocketing and plunging of pork prices. ? Feng Yonghui, chief consultant of China Pig Warning Network, said.
Zhang Qingyuan's business is always affected by the instability of pork prices, but he said that according to the company's established pace, I believe the company has the ability to resist the risks brought by scale effect.
Zhang Qingyuan's behavior of holding the No.1 thigh of local pig has also been affirmed by relevant professional organizations. Rulu, a researcher at CIC Securities, has long been optimistic about the policy dividends brought by industry integration for industry enterprises, and the scale effect after the upstream market share of enterprises such as aquaculture and slaughter has increased.
Qiu Yang, a researcher at Huatai Securities, said: By 20 15, the state will ban 50% of manual slaughtering and private slaughtering institutions, which will accelerate the integration of the whole pig industry and be very beneficial to large-scale enterprises. ?
Green agriculture has broad prospects.
They not only eat soil feed such as corn and sweet potato vines, but also are healthy and pollution-free at the source. At the same time, due to the large breeding space in rural areas, local pigs can walk around, exercise their bones and muscles and enhance their immunity. Therefore, after a year of breeding, local pigs are delicious and chewy.
However, because the growth cycle of local pigs is from 10 to 12 months, which is much longer than that of ordinary pigs, the lean meat rate of local pigs is only 30%, which is far lower than that of ordinary lean pigs. This makes people who don't know how to do it reluctant to try such fat pork. However, in today's frequent food safety incidents, the public's fragile nerves are repeatedly stimulated by issues such as clenbuterol. Therefore, it is easy for agricultural products that highlight the concepts of green and organic to stand out.
Chen Sheng thinks:? With the improvement of living standards of urban residents, people have higher and higher requirements for food safety and quality. The traditional circulation mode of pig breeding is farmers' feeding, pig dealers' purchase, urban pig wholesale, semi-monopoly slaughterhouse slaughter and urban self-employed retail, which has many links and high costs, and there are great hidden dangers in food safety. ?
Food safety issues have caused many people to flock to green agricultural products. ? I don't sell pork, I sell health. ? Zhang Qingyuan has repeatedly stressed that he is very optimistic about the good prospects of green agriculture. And fight? Hard soil, hard fragrance and hard safety? The flag's local pig was the first, and it achieved sales of 30 million yuan in the first year of its business. Since then, its annual growth rate has almost doubled. By 20 12, the sales of Tuzhu No.1 had exceeded 400 million yuan.
This growth rate highlights the market prospect of green agriculture.
The fast-growing soil pig No.1 has attracted the attention of many investment institutions. Earlier, it was reported that investment institutions such as Lenovo were interested in taking a stake in Tu Pig No.1.. But Bobby Chen rejected all institutions. 1 The pig didn't want to sell, but the timing was wrong. Will you increase your chips through scale expansion in the future? .
At the same time, Bobby Chen revealed that he had sold his previous real estate company and liquor assets, and now he is concentrating on Tiandi No.1 and Tuzhu No.1, with the ultimate goal of becoming a 10 billion-scale enterprise, and plans to split and list Tuzhu No.1 and Tiandi No.1..
green agriculture
The so-called green agriculture refers to the agricultural production and operation mode with the production, processing and sales of green food as the axis. Green food refers to pollution-free, safe, high-quality and nutritious food produced in a specific way according to the principle of sustainable development, which is recognized by specialized agencies and allowed to use green marks. Generally speaking, green agricultural products include? Triple product? Namely pollution-free agricultural products, green food and organic food.
Developing green agriculture is also the need of sustainable development and environmental protection. Corresponding to it? Black agriculture? This mode of operation often relies heavily on large agricultural machinery, fertilizers and pesticides, which not only consumes a lot of non-renewable energy, but also causes soil erosion, air and water pollution. Developing green agriculture can fundamentally solve these problems. Green agriculture and? Green environment? 、? Green technology? 、? Green products? As the main body, chemical agriculture, which relies too much on chemical fertilizers and pesticides, will change to ecological agriculture, which mainly relies on biological internal mechanism.
In the past few decades, the damage caused by human development to the environment has made people realize the importance of sustainable development. Therefore, many places and enterprises in China invest in developing green agriculture according to China's national conditions, and promote the advantages of China's agriculture in a way consistent with economic and environmental development.
At present, the state has approved Jilin Province and Heilongjiang Province as national ecological pilot provinces. These two provinces have made remarkable achievements in the construction of ecological provinces, laying a solid foundation for developing green agriculture and promoting the improvement of ecological environment.
Although there are many favorable conditions for developing green agriculture in Northeast China, to fundamentally change people's farming methods and agricultural products circulation methods for thousands of years, it is necessary to carry out major reforms in concepts, farming techniques, material input and scientific research, and to give full play to the important role of governments at all levels in developing green agriculture in Northeast China.
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