First, the purpose of the activity. What do you want to determine the core purpose of this activity? ?
Second, the active object. It is necessary to accurately locate the target audience of this activity, such as children, students and teenagers.
Third, the theme of the event. 1. Determine the theme of the activity. 2. What is the theme of the packaging activity? ;
Fourth, the way of activities. Since it is store sales, it is on-site sales;
5. Time and place of activities;
Sixth, advertising cooperation. Including banners, publicity color pages, inflatable dolls, etc.;
Seven, preliminary preparation. 1, personnel arrangement, 2, material preparation, 3, test plan (feasibility of test plan);
Eight, medium-term operation. On-site personnel's work arrangement, responsibilities, and control of the site, what to do when no one is there, and what to do when people are full. Do a good job in coping strategies;
Nine, the late continuation. Although the theme of this activity can only be done 1 time, with the help of this activity, sales can last for many days. How to continue is your problem;
Ten, the cost budget. This work is quite difficult. You should try to list all the expenses, plus floating space up and down. The boss will be very satisfied after reading it. Expenditure is very important to a company.
XI. Accident prevention. 1, the intervention of relevant administrative law enforcement departments, if they suddenly come to check things, do you have any coping strategies? 2, customer complaints, how do you solve, if there are disputes, disputes, how do you solve? 3. Exclude the local geographical location and climate, and predict the possible sudden weather conditions? ;
Twelve. Effect estimation. Self-evaluate the effect of this activity. The effect that the company pays attention to is the income situation, but who knows this! So a conservative estimate is still necessary. If it is beyond, it is the leadership's "organization and scheduling ability" that has played a role. If it's similar to your estimate, it's that you have done your job. List the expenditure and expected income of this activity.