As a giant in the field of mobile phones, after disappearing for nearly a year, many people thought that he would quit the mobile phone market forever like 360, but what people didn't expect was that a few days ago, Li Jing announced that he would launch two 5G mobile phones, which really stirred up a thousand waves. In his early years, under the leadership of Liu Lirong, the major shareholder, Gionee made a fortune in the mobile phone industry, killing his own market. Its excellent survivability has been well received by many users.
Andy Lau read the slogan "Gold quality stands in the world", which once made Li Jing different. Marketing has also been questioned, which is the root of Li Jing's break of income balance. The widely circulated view in the industry is that Gionee invested too much in marketing, and the transformed strategy failed to accurately hit the pain points of users, which directly led to the break of the company's capital chain.
Lu Guanghui, the second largest shareholder of Gionee, is the promoter of Gionee's restart and has been authorized by Gionee brand. This behavior was interpreted as Gionee's brand protection behavior. Gionee brand still has certain brand value and user accumulation. Fuhai Yin Tao once suggested that Gionee Company should not only go bankrupt and reorganize as soon as possible and control the realizable assets, but also resume a certain scale of operation, including mobile phone brand licensing business, to ensure the interests of creditors. It is still unclear whether Gionee's mobile phone can get a share in the mobile phone market after its return.
So in order to change this situation, Gionee mobile phone has made a series of changes from the inside of the mobile phone. Only in this way can we retain more Gionee users and let Gionee continue to develop.